Fortnum Mason Concept Store, St Pancras

Retail Interior Kings Cross, London, Architecture, Images, Lighting Design

Fortnum Mason Concept Store

Kings Cross Project, London, England, UK – design by Speirs + Major

29 Apr 2014

Concept Store, St Pancras

Fortnum & Mason Concept Store, St Pancras Lighting by Speirs + Major

In designing the store, Universal Design Studio worked to capture the quintessentially British spirit of the brand, while making it relevant to the modern customer. Speirs + Major were tasked with providing a design for the light that would enhance the ‘slow’ and ‘fast’ customer experiences: the quiet pleasure inherent in the ‘tea experience’ scaled to suit the time constraints of the busy traveller. The functional and visual experience of the light is intended to enhance the core values of originality and engaging service, rooted in tradition and ritual.

Fortnum Mason

The project ran to an extremely tight time frame, with just 5 months from concept to completion.

Designer Clementine Rodgers says:
“We found it really interesting walking around the existing Fortnum & Mason store with the retail managers to understand what they really need from a light in relation to their brand and approach to merchandise layouts. The existing building is quite restrictive in how one can deliver accent lighting. In the new store, we were less restricted and could add accent lighting to enrich the character of the space in addition to a background level of light. ‘Character’ pendants create the illusion of being the primary source of light as one might expect, but the reality is a very integrated approach of light in furniture.” From the outside the store is striking. The two ‘aisles’ that make up the space are framed by brick archways that have been softly uplit to reveal form and texture. The eye is drawn through the space by the linear elements of the feature clock, and the row of suspended white glass globe pendant lights, through to brightly illuminated focal points on the end walls.

Fortnum Mason

A large and relatively clear space creates a welcoming entrance for those with bags, with a small area of freestanding shelves. Larger versions of these bespoke shelving units are also positioned deeper within the store, featuring random glowing ‘cells’ that are created by integrated light pads beneath the products. These lit cells allow the retailer to highlight specific product, and provide depth and variety. Another accent of light on the feature product displays is provided by concealed linear uplights on top of the high shelving. A series of bespoke wooden retail display shelves located under the brick arches contain the carefully curated rows of famous jars and containers. These are washed with light from bracket-mounted luminaires, chosen to tie in with the brass luggage rack rails in the dining area.

Fortnum Mason

The remainder of the right aisle is the retail and service zone. High level spotlighting accents the display cases and a counter area that runs along the length of the right hand wall. This aisle culminates in the brightly lit hamper feature wall.

Fortnum Mason

The left aisle is focussed on hospitality. The striking feature clock is suspended from the retail area at the front, under the brick arches and into the dining area, and is based on a design from the 1860s when St Pancras first opened. The two clock faces sit at opposite ends of an ‘exploded’ mechanism that is highlighted by a narrow beam spotlight. The clock is intended to provide a figurative connection to the Piccadilly store, which also known for it’s feature clock.

Fortnum Mason

At the end of the aisle, a serving ‘hatch’ reinforces the hospitality focus. This opens on to the tea salon. Here, banquette seating with low surrounds is lit by wall-mounted globes set on custom brass backing plates. These are intended to create a sense of intimacy within the tall space, while referencing to the elegant style of period train carriage luminaires.

Fortnum Mason Concept Store – Bulding Information

Client: Fortnum & Mason
Lighting Design: Speirs + Major
Interior Design: Universal Design Studio
Completion Date: November 2013
Major Suppliers:
iGuzzini – Perroquet (tenant guidelines requirement for window zone lighting)
Fagerhult – Marathon LED (main spotlight)
Lucent – Pinhole Edge (kiosk)
LED Linear (Brick arches & top shelf uplights)
LightGraphix (Bracket mounted shelf lights under arch)
Rosco – LitePad (Showcase glowing shelf bases)
Artemide – Dioscuri (wall mounted globes)
Glasshute Limburg (large pendants)
Photography: Speirs + Major – James Newton

Fortnum Mason

Fortnum & Mason Concept Store images / information received from Speirs + Major

Speirs + Major

Location: King’s Cross Station, London, England, UK

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