Groupe Dynamite Atrium in Montreal

Groupe Dynamite Atrium, Montreal Building Interior, Canadian Clothing Brand, Architecture Images, Architect

Groupe Dynamite Atrium

Québec Office Building and Interior: Women’s Clothing Store Canada – design by Ædifica

page updated 11 Oct 2016 with new images ; 28 Apr 2016 + 2 Dec 2014

Groupe Dynamite Atrium in Montreal

Location: Town of Mount Royal, Montréal, Québec, Canada

Design: Ædifica

Head Office for Women’s Clothing Retailers

Photography: François Descôteaux

Groupe Dynamite is a women’s clothing retailer operating 315 stores worldwide under two brands, Dynamite and Garage.

Groupe Dynamite Atrium

Located in Town of Mount Royal’s industrial sector, the head office occupies two large industrial buildings with more than 500 employees. Within their walls, the group creates, designs, markets and distributes a constantly evolving collection to a large network of retail stores.

Groupe Dynamite Atrium Groupe Dynamite Atrium

The objective was to establish a permanent link between the two buildings and create a bright, open, flexible and dynamic space for staff to meet, collaborate, learn and eat. Located at the heart of the GDI Campus, the atrium reflects the company’s culture and creative character and acts as the new hub that links all the company’s departments.

Groupe Dynamite Atrium in Montreal Groupe Dynamite Atrium in Montreal interior

The concept involved repurposing the inner courtyard that separated the two buildings and inserting a large atrium space to house a 2,000 sq. ft. creative lounge, a 6,000 sq. ft. cafeteria with a food service counter and a 1,800 sq. ft. multifunctional space for conferences and training.

Groupe Dynamite Atrium

The atrium features a glue-laminated timber structure that echoes the industrial aesthetics of the existing buildings. The inner courtyard’s landscaping conceals views of the atrium from the street. The landscaping concept is then carried inside the space with green walls installed along the existing brick demising walls. At the back, a steel and glass staircase leads to a terrace located above the multifunctional conference centre. The creative lounge and bistro area feature movable furniture to allow Dynamite to host events. Custom tables were designed so that they could be grouped together to create platforms or catwalks for fashion shows.

Groupe Dynamite Atrium

The inclusion of wood, as used in the existing buildings ceilings, has fulfilled many aspirations foreseen at the onset of the project; using regional, durable and renewable material with a reduction in the carbon footprint, compared to a steel structure. The opportunity to showcase a natural material such as wood, in the structure and its flexibility and ease of use have contributed to this choice as being the optimal solution for the primary structure.

Groupe Dynamite Atrium in Montreal plan

Groupe Dynamite Atrium in Montreal images / information received 021214

Location: Montréal, Quebec, Canada

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