adidas World of Sports in Herzogenaurach

adidas World of Sports, Herzogenaurach Architecture, German Building Project Images

adidas World of Sports Herzogenaurach

Headquarters Building in Germany design by Behnisch Architekten

11 Aug 2016

Design: Behnisch Architekten

Location: Herzogenaurach, Germany

Groundbreaking Ceremony for the adidas World of Sports

adidas World of Sports

adidas World of Sports in Herzogenaurach Building

On Wednesday July 13th, the adidas Group laid the corner stone for two new employee buildings at its headquarters “the world of Sports” in Herzogenaurach. Behnisch Architekten are planning the new office building called “Arena” which provides workplaces for more than 2.000 employees on 50.000 square meters and will form the future new main entrance to the campus.

adidas World of Sports

“The transparency of the building and its light appearance create a perfect combination with the idea of the dynamics of sports”, says our project leader Conni Wust.

adidas World of Sports

The entrance is designed like a players’ tunnel, creating a stadium atmosphere. The building includes many ‘random’ meeting places providing opportunities for spontaneous exchanges. “This open workplace concept has already been extensively tested and fosters both collaboration and creativity”, ensures Hans-Peter Klein-Schell from the adidas Group.

adidas World of Sports

The architectural concept is based on a finely-tuned interaction between transparency, landscape and the world of work. A progressive working world aimed at encouraging an interdisciplinary and communicative cooperation, one that responds to future developments. The new office building hence resembles a highly flexible organism, which can be adapted to suit new working processes and employee wishes. The office unit and hence workplaces with a rigid and fixed allocation will be a thing of the past.

The design draft proposes a modelled ‘built landscape’ on the ground floor, through which the visitors and guests will enter the open zones of the ‘World of Sports’. On the three levels above, which seem to hover, the working areas for approx. 2000 employees are presented. These are scattered across the three stories in a flexible and alterable matrix, according to a well-structured grid, that can however be used as desired. Differentiated working areas are grouped around different-sized atriums that have been optimized to enhance daylight entry.

Headquarters Building in Germany design by Behnisch Architekten

An air space links the three workspace levels, allowing for visual links between them. On each of the levels, adjacent to these work zones, are so-called decentralized hubs, which form the central core of the world of work, the focus of communication and encounter, a playing field where employees can meet and exchange ideas and information. Galleries and stairs link the central places, like in a city. Here, it is possible to meet, discuss and be inspired by a different environment. Along the outer façade, galleries and open stairways supplement the perpendicular connection between the individual areas, which can hence be both horizontally and vertically combined and interconnected.

In order to support the sculptural concept of the building structure and implement the ecologically sustainable aspects of the daylight optimization and shading, a custom-made sun protection is planned. It will be fixed to the outside of the building, according to the respective orientation of the façade. As a result, a large number of complex parameters for different positions of the sun at various times of the year and day can be taken into account.

adidas World of Sports

adidas World of Sports in Herzogenaurach images / information 110816

Behnisch Architekten

Location: Herzogenaurach, Germany, western Europe

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