IMKAN’s landmark Al Jurf development, Mixed-Use buikding project, UAE architecture images

IMKAN’s landmark Al Jurf development in Dubai

19 May 2025

Architects: 10 DESIGN

Location: Sahel Al Emarat Coast, United Arab Emirates

Modern UAE Coastal property – Villas, Townhouses, Apartments

Images: Chris Skinner, Simon Ng, Tony Lai

IMKAN’s landmark Al Jurf development, UAE

International architecture practice, 10 Design (part of 10N), reveals its design vision for the latest phase of IMKAN’s landmark Al Jurf development, nestled along the Sahel Al Emarat Coast between Abu Dhabi and Dubai.

10 Design’s vision for Al Jurf’s latest phase, Naseem Al Jurf, centres around the provision of an unparalleled modern lifestyle that is closely interlinked with nature. Led by Design Principal Jason Easter, the design concept proposes a mixture of varying residential typologies, with lower-lying villas placed nearest to the canal and taller apartments located along the masterplan’s southern edge with access to garden spaces, a public boulevard, and a communal pool, enabling exclusive access to the surrounding natural landscape across the 220,000 square metre site.

Paying tribute to Sheikh Zayed’s cultural and historic legacy and the founding of the UAE, Naseem Al Jurf was designed as a community that brings together people from diverse cultural backgrounds to support social cohesion. The community will consist of 111 villas, 60 townhouses, and eight apartments. These residential designs echo the traditional values embedded within the historic palace within the larger Al Jurf masterplan, such as generous spatial layouts, filtered daylight and a material palette which reflects cultural accents and hues, embodying the spirit of local heritage.

The villas, townhouses, and apartments are brought together via interlinked Sikkas (urban alleyways) that provide shading while seamlessly tying the residential components with a central garden, retail and F&B amenities, mosque, communal pool, beach club, and canalside promenade. In addition to the internal circulation, the scheme will be connected to other plots within the wider Al Jurf masterplan via a series of landscaped, pedestrian-oriented streets lined with native trees which provide natural shading. In addition to the streets connected to the main entrance at the western roundabout, the lush central garden also links the scheme to the wider masterplan via a bridge that stretches across the canal.

Reflecting the scheme’s name, which translates into “gentle breeze,” a defining characteristic of Naseem Al Jurf is its surrounding natural landscape that instils a sense of tranquillity. The design has been carefully crafted to minimise the impact on the environment and preserve the lush vegetation. At the heart of the development lies a central garden, where the green canopy meets the water’s edge, serving as a vibrant hub with world-class amenities for community engagement and wellbeing.

Landscaping and green spaces within the scheme, designed together with Aspect Studios, were further curated with native greenery that thrives in the local climate with the minimum amount of water. These spaces will also serve as natural habitats for existing local wildlife such as reindeer.

The villas’ interiors, designed by Di Leonardo, capture the essence of Riviera living, where contemporary design is infused with effortless luxury. Soft neutral hues create a warm and inviting ambience, while accents of azure blues bring a refreshing connection to the canal’s striking waters. Clean lines and yacht-inspired details enhance the light and airy villas, while layers of natural textures and bespoke finishes evoke the elegance of a private retreat.

The scheme targets Estidama Pearl 1 certification, a sustainability assessment framework for buildings developed by the Abu Dhabi Urban Planning Council to meet the specific needs of the region’s hot, arid climate. The framework is similar to that of LEED and BREEAM certifications, and puts a strong emphasis on water conservation, urban planning, and cultural heritage, reflecting the harsh desert climate of the UAE. The villas will incorporate solar panels on rooftops, which will offer renewable energy on-site with low carbon emissions.

Jason Easter, Design Principal at 10 Design, says: “Our architectural vision embraces the site’s natural assets, crafting a serene community environment with a premium offering of contemporary living which is embedded in nature. Set within the diverse and biologically rich landscape of the Sahel Al Emarat Coast, we have curated a collection of villas, townhouses, apartments, and amenities connected by shaded Sikkas and green public spaces, offering residents a lifestyle experience which is both international and contextual.”

Naseem Al Jurf is the latest scheme by 10 Design in the UAE following its track record of high-quality residences in the country. These include the Seventh Heaven masterplan at Al Barari, defined by 157 high-end apartments and sky villas alongside the boutique hotel, retail village, gardens, and community facilities; Ashjar at Al Barari, made up of 300 luxury residences woven into a lush forest landscape; and Bluewaters Residences, comprising 10 mid-rise buildings on a man-made island with over 700 apartments, penthouses, and townhouses, located next to Ain Dubai, the world’s largest observation wheel; and Ghaf Woods’ Cilia phase, consisting of 546 luxury residential units within a forested community defined by its open space ratio of 15 square metres per resident.

Rowan D’Arcy, Regional Studio Director (MENA) at Aspect Studios, says: We prioritised nature in the design of the Naseem Al Jurf community. We wanted to preserve the essence of a serene, beachside palace estate by creating pockets of secluded sanctuary within the development, places where you can simply immerse in nature.

10Design planned for active, nature-inspired living, with a network of shaded trails, native wooded parklands and high-quality community amenities. Our ambition is for Naseem Al Jurf to become a statement of modern, sustainable living – a vibrant community where you can feel deeply connected to the extraordinary tranquillity and nature of this place.

It is scheduled for completion in Q3 2027.

IMKAN’s landmark Al Jurf development in Dubai, UAE – Building Information

Architects: 10 Design – https://www.10design.co/

CLIENT: IMKAN Properties
TYPE: Residential – Villas, Townhouses, Apartments
MASTER PLANNING AREA: 227,666 sqm
GFA: 227,666 sqm (MLP); 90,452 sqm (Phase 3B)
SERVICE: Master Planning, Architecture
STATUS: Design Completion 2024

10 Design Team

Design Principal: Jason Easter
Project Principle: Michael Grimshaw
Project Leaders: Grant Wood, Dan Narita, Kishor Lad

Architecture Team: Inigo Arrotegui, Jan Haneo, Kenton Sin, Pranav Chahande, Alumdena Lacruz, Azhar Khan, Hafsa Siddique, Darren Li, Riley Drennan, Haley Huang, Carol Wong, Alan Yip, Andrea Grossi, Jomar Haspela, Richard Steward.

CGI Team: Chris Skinner, Simon Ng, Tony Lai

Consultant Team
10 Design – Master planner, Lead Design Architect
EHAF – Structure & MEP Engineer
ASPECT – Landscape Designer
Di Leonardo – Interiors Designer
Nulty – Lighting Designer
Dezign-Technic – Signage Designer

About 10 Design

10 Design, part of 10N, is a global architecture and master planning practice.

A dynamic team of 400 architects and designers are strategically located across three regional headquarters in London, Hong Kong, and San Francisco, and six additional studios in pivotal global markets – Dubai, Edinburgh, Miami, Dallas, Shenzhen, and Singapore.

10 Design operates at various scales, navigating the design of individual buildings to the intricate planning of entire cities, prioritising environmental, economic and social responsibility in its multicultural projects. The firm’s portfolio encompasses a diverse range of works, from grand mixed-use developments to dynamic retail, office, residential, hospitality, transport, educational, cultural, and civic projects. 10 Design’s hallmark innovative and multidisciplinary approach has produced work that has received over 340 international awards including recognised as one of the top 50 most significant architectural practices in the world on the WA100 list.

10 Design