Why you need a logo for your business tips, Online marketing advice, Emblem wordmark guide
Why You Need a Logo for Your Business
July 28, 2021
If you’ve spent any time at a small business, you know there are always a million things that need to be done to keep day-to-day operations up and going. Unfortunately, when training new hires, working out logistics, and interacting with customers, other things are sometimes lost in the shuffle. One of those things can be creating and maintaining a recognizable logo.
Having a distinct logo is vital for large and small businesses alike. It becomes a symbol to your customers, making your business easily recognizable, marking various products, and building customer trust. In addition, your logo tells your customer something about your company and serves as your face to the larger market.
What is a Logo?
A logo is a combination of words and images that represent your company. This is what customers will most naturally associate with your company and your products, so you want to make sure it is tailored to your target audience and the service you provide.
Here are the five main types of logos and a few examples of each:
- Wordmark – Wordmarks are word-based. They can be either a company name, product name or an acronym. Google and FedEx are best recognized by their wordmark logos.
- Letterform – Letterforms are stylized letters (often just a single letter) that represent the company’s name and tell something about the company. McDonald’s “M” and Disney “D” are both examples of letterform logos.
- Emblem – Emblems combine the company name with an image. Both Warner Brothers and BMW make use of emblem logos.
- Pictorial Mark – Pictorial marks are simplified images, typically based on a real-life object. Target or Apple’s logos fall into this category.
- Abstract Mark – Abstract marks are images not based on an object. They typically convey an ambiguous idea or concept. For example, Pepsi’s and Nike’s logos would be considered abstract marks.
Since different logotypes are more suitable for different circumstances, a company may choose to have a single logo or several. If you elect to have multiple logos, they should be easily linked together. This can be done with a symbol, specific font, or even a color palette. If you are having difficulty coming up with an idea, looking at stock photo illustrations on Depositphotos may help inspire you. In the right circumstances, you may even be able to base your logo on such an illustration.
Why Does a Business Need a Logo?
One of the most important reasons for having a logo is brand recognition. Your logo will allow your customer to recognize your business’s products and services easily. Whether they are walking through a physical store or searching online, seeing your logo will allow them to identify your company and products. Using your logo (or logos) uniformly on your website, social media, products, and promotional material will tie everything together and allow people to see where your small business has a market presence easily.
Another function of your logo is building trust. People are more inclined to trust a product from a company they are familiar with. Given the choice between a product from a company with which they have no connection, and one from a company with which they have a previous positive experience, they will choose the familiar one. When a customer sees your logo, they will easily identify your company and remember past experiences with your products. The more positive experiences they have, the more trust will be built.
Lastly, your logo is a form of business expression. A good logo tells your customers (and especially potential customers) something about your company. For example, if your company provides a more serious service, using a wordmark with more subtle colors is a good option. If you are looking to appear more friendly and approachable, a bright letterform could be the way to go. If you want people to associate your company with a specific feeling or idea, a colorful pictorial or object mark is ideal.
What makes a Great Logo?
Since your logo is often the face of your business, having a great logo is of the utmost importance. The first thing you want to keep in mind is that a good logo is simple and unique. Keeping the design simple will make it easy to identify, while making sure it is unique will make it stand out. For example, suppose you hope to use a common object or symbol in your logo. In that case, the image should have something that makes it stand out, whether that be stylization, presenting it from a particular angle, or giving it some defining trait.
When designing a logo, having an idea or image in mind will help you convey something about your company; shape and color can help you do that. When it comes to shape, you should consider things like fluidity versus angularity, a flat image compared to one that looks three-dimensional, and the level of detail or simplicity.
Your logo’s color scheme can be used to create a specific feeling or association for those who see it. According to color theory, blue tends to be a more calming color that says your company is cool and level-headed. Meanwhile, yellow is a bright color that creates happiness and creativity. If you are going for a more serious or traditional tone, blacks and whites can work in your favor. Finding the right color for your logo can give you a boost when it comes to connecting with your customers.
Why you need a logo for your business Conclusion
Since your company’s logo is your primary way of connecting with customers, a good logo is vital for large and small businesses. It provides a way for you to build brand recognition, earn the trust of your customers, and express something about your business. A good logo will stand out and create a positive association with your company, and taking the time to design one will serve you well in the long-term.
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