3 trade show exhibiting tips for beginners guide, Exhibition presentation stand advice

3 trade show exhibiting tips for beginners – process

18 Oct 2022

If you’re thinking about planning one of your first trade show exhibitions, it’s natural to be a little daunted by the prospect. You’ll likely have attended a few shows, and will know how fast-paced they are, and how slick all your competitors seemed in their presentation.

It doesn’t have to be difficult, and there are certain steps you can take that can help you hit the ground running. Read our top three tips for trade show exhibitions, so that your first one can be a great success.

3 trade show exhibiting tips for beginners

Get your exhibition stand just right

One of the key elements to success at a trade show lies in your exhibition stand design. You want your stand to stand out from the crowd, while at the same time staying true to your brand identity. This is no mean feat, and requires extensive thought and preparation.

You also want your stand to create a suitable space in which you can discuss the merits of your product or service with potential partners and clients. Luckily this isn’t something you have to figure out alone; there are plenty of industry experts, such as Focal Exhibitions, who can help with the design and production process. Another one worth mentioning is UCON – Exhibition Company Sydney.

Choose who occupies your stand carefully

It’s also important that you get the human element of your stand just right. One of the key elements of trade shows is introducing an element of human contact to your brand, so it shouldn’t be just anyone manning the booth.

If you’re a small, up-and-coming business with only a few employees, this might be an easier decision to make. If you’re part of a larger organisation, then you need to spend time making sure that you put your best foot forward.

Be careful not to send too many people. Not only can this represent an unnecessary expense, it can also be overwhelming for people who come to visit your stall. Make sure that whoever you do end up sending knows their role down to a t, with adequate training and preparation.

Leave enough time

A surprising amount of work needs to go into planning your exhibition, especially if this is one of your first ones. Make sure that you leave more than enough time to get everything ready by reaching out to external contractors long before the actual show itself, to make sure that there’s enough time to rectify any errors.

Also, make sure that you’ve put the final touches on all of your promotional content well in advance of the big day. Your promotional content might include flyers, posters, and videos, all of which will contribute to your success at the show.

Attending your first trade show exhibition can be a daunting prospect, but it needn’t be. By following the tips above alone, you’ll be well on your way to achieving success while simultaneously having a good time.

Comments on this guide to 3 trade show exhibiting tips for beginnersarticle are welcome.

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