Scenery in Motion, Shanghai Commercial Interior Design, Chinese Event and Exhibition, Industrial Design Architecture, Building photos
Scenery in Motion Shanghai – Jiading District
13 Apr 2023
Design Team: Studio DOTCOF
Location: No.540 Moyu Road, Jiading District, Shanghai, People’s Republic of China
Photos by LEIDU
Scenery in Motion, China
This showroom is in a three-story brick building built in 1992 within Yanfeng Auto Trim System Company’s Anting plant in Shanghai. The client wanted to add a showroom on the ground floor to display its automotive interior and exterior products to customers; the second and third floors were reserved for office functions.
In conjunction with Yanfeng’s brand slogan, “Experience in motion”, we hope to create a Scenery in Motion experience in this architectural space renovation project.
The space of the showroom is generated by a combination of two levels of control logic, being internal and external. On the outside, some characteristic elements of the site and the surrounding environment are carefully selected and choreographed to be embedded in the transformed spatial experience.
The west side of the building faces a narrow road that serves as the main pedestrian passage connecting the main entrance of the plant and the workshop, as well as the cafeteria, which usually has a large flow of people.
The west wall of the building was closed with hollow concrete blocks, and a water feature has been installed along with the “Experience in motion” logo, creating the landscape element of the road’s end. In the afternoon, sunlight from the west is filtered through the hollowed brick wall, creating changing light and shadow patterns in the interior. The trees and lawns of the site are maximized, reserved, and orchestrated into the interior spatial experience by reorganizing the placement and size of window openings.
The unfavorable factors around the site, such as the parking lot on the north side and the logistic pathway of the exhibition vehicle on the northeast side, were shielded by sealing the windows and by other means. The skylight on the second floor of the original building was reopened, and the floor slab between the first and second floors was removed so that sunlight is absorbed through the skylight into the ground floor exhibition hall.
In the interior, the goal is to create a continuous space with a sense of movement. This space is designed as a wedge shape, with one large end and one small end, and the sense of spatial perspective is enhanced. Walking through it, one feels a trend of direction.
Such a directional trend has a clear destination, perhaps the external landscape in the previous narrative, or the exhibits themselves within the space. The flow of office traffic on the second floor is concealed behind a half-height sloping wall at the entrance and leads up to the stairwell via a gentle slope.
The flow of visitors to the showroom is arranged to the left of the entrance, guided northward by the half-height sloping wall, through the hollowed brick wall and light from the skylight, and then back southward through a dark ramp into the inner courtyard. The flow continues southward along the inner courtyard space to the dark gallery, where the flow turns several times before reaching the south gallery.
There, the space is once again bright, with long horizontal windows eventually drawing the south lawn and sunlight inside. People finish their visit there and can choose to stay longer in the conference hall, meeting room, or outdoor terrace area.
Scenery in Motion in Shanghai, People’s Republic of China – Building Information
Design Company: Studio DOTCOF – http://www.studio-dotcof.com/
Project: Scenery in Motion
Client: Yanfeng
Design Team: Chen Xi, Li Rong, Zhuang Haolai
MEP Engineer: Li Mu, Deng Peng
Structural Engineer: Pan Chao, Shanghai Pudong Existing Building Quality Diagnise Station
Construction Company: Shanghai Luyuan Construction Decoration Engineering Co. Ltd.
Area: 1370 sqm
Completed: 2022-10
Address: No.540 Moyu Road, Jiading District, Shanghai, China
Photographer: LEIDU
Brands: Pergo Wood Flooring, Forbo Flooring, Siki Lighting
About Studio DOTCOF
Studio DOTCOF was founded in 2015 in Shanghai by Xi Chen. As a creative design studio, Studio DOTCOF explores the possibilities of people-space relationships through every project. Each project is a unique response to specific client, site, construction, and budget conditions.
Photography: LEIDU
Scenery in Motion in Shanghai, China design images / information received 130423
Location: No.540 Moyu Road, Jiading District, Shanghai, People’s Republic of China, eastern Asia
Shanghai Building Designs
Contemporary Shanghai Building Designs – recent architectural selection on e-architect below:
Commercial Podium, Suhewan
Design: Kokaistudios
photo © Terrence Zhang
Commercial Podium, Shanghai
Bulgari flagship store, Shanghai Plaza 66, Nanjing Road
Design: MVRDV, The Netherlands
photograph © Bulgari
Bulgari Shanghai retail façade design by MVRDV
Introlemons
Design: AIM Architecture
photo : Wen Studio
Introlemons Shanghai, Lemon Tea Store
FLORA&aiLEY, Dingyuan Road
Architecture: JYDP
photo : Raitt Liu
FLORA&aiLEY Shop, Shanghai Interior
Harmay Fang
Architects: AIM Architecture
photograph : Dirk Weiblen
Harmay Fang Store in Shanghai
Luneurs Garde-Manger ITC Shanghai, Xuhui district
Architects: hcreates
photo courtesy of architects office
Luneurs Garde-Manger ITC Shanghai
Ports 1961
Architects: UUfie
photo : Shengliang Su
Ports 1961 Flagship Store
Buildings in Shanghai
New Shanghai Architecture
Shanghai Architecture Designs – chronological list
Shanghai Architecture Tours by e-architect
Foster + Partners Architecture
Kailong Jiajie Plaza Transformation, Hongkou District
Architects: AIM Architecture
photo : Dirk Weiblen
Kailong Jiajie Plaza Transformation
Minhang Riverfront Regeneration, Minhang district, Shanghai, China
Design: SPARK
photo : Shine Lab
Minhang Riverfront Regeneration
Shanghai Architect – architectural firm listings on e-architect
Comments / photos for the Scenery in Motion, Shanghai, China design by Studio DOTCOF in China, page welcome
