Sweetime Shop, Giv’atayim, Tel Aviv Retail Project, Modern Israeli Commercial Interior, Architecture Images
Sweetime Shop in Tel Aviv
14 Jan 2022
Interior Architecture: OMY DESIGN
Location: Giv’atayim, Tel Aviv, Israel
Sweetime Shop, Giv’atayim
Sweetime – a sweet & sour, savory & spicy candy store for all ages.
OMY DESIGN wanted the store experience to be joyful & playful, that was done by using saturated colors for the façade and wall coverings inside. The designers wanted to maximize selling zones so they used their ceiling as the “power wall”. Each store has a different element on its ceiling, making that store unique and recognizable.
What was the brief?
A happy colorful store that emphasizes the verity of the products
Who are the clients and what’s interesting about them?
Well, the clients are father and son that started this company all by themselves without any retail background. They saw an opportunity and went for it, and they are succeeding big time with 10 store built and counting.
What were the key challenges?
OMY DESIGN met the clients at first after they have had a few stores already built, after the logo and graphic language was established, but not complete, not harmonized. The challenge was to integrate these design features all together, from the store design to its graphic design.
What were the solutions?
The designers wanted to take the brand Identity into a united place by keeping it simple. The facades are designed with different shapes and colors that define each store location. All colors are tasty yummy edible colors, and all shapes have a round curvy contour to them – elements that talk about fun. friendly, young values. Each store has a different wow element on the ceiling that defines that specific store. OMY DESIGN paired a branding team in order to redesign the brand identity and language.
Sweetime Shop in Tel Aviv, Israel – Building Information
Interior Design: OMY DESIGN
Project size: 55 sqm
Completion date: 2022
Photographer of the project: Gidon Levin
Sweetime Shop, Giv’atayim Tel Aviv images / information received 140122
Location: Giv’atayim, Tel Aviv, Israel, Middle East
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