Adidas Headquarters – HALFTIME, Bavaria business building development, Southern German architecture images

Adidas Headquarters in Herzogenaurach, Bavaria

Contemporary Bavaria Commercial Development in Germany design by COBE Architects

post updated 16 February 2024

Architects: COBE

Location: Herzogenaurach, Bavaria, Bavaria, Germany

The HALFTIME building

Adidas HQ Herzogenaurach

Photos by Rasmus Hjortshøj – COAST

23 August 2020

Adidas Headquarters – HALFTIME

A new multi-purpose building for the world-famous sports brand Adidas Headquarters in Germany. The building was designed by the Danish architecture firm COBE, headed by Dan Stubbergaard.

Adidas HQ Herzogenaurach

In 2019, the iconic sports brand adidas had its 70th anniversary. And in 2018, the world-famous company with the three iconic stripes opened a huge and striking new building that forms part of its corporate headquarters, ‘World of Sports’, in the city of Herzogenaurach in southern Germany.

All of adidas under one roof The new building, named HALFTIME, was designed by COBE and totals 15,500 square meters. In addition to a canteen for all HQ employees, the building contains meeting rooms, a conference center and a showroom where the company’s high-profile brand ambassadors can stop by to see the latest new designs, collections and ideas. The flexible and multi-functional architectural design makes it possible to transform and modify the building for varying purposes.

Adidas HQ Herzogenaurach

“To accommodate the many internal and public functions that HALFTIME includes, we designed a versatile, multi-purpose building that brings as many of the company’s activities and functions as possible together under one roof. The huge rhomboid roof covers the entire building like a carpet, bringing staff, visitors and brand ambassadors together in the same building and thus enabling more and wider contacts,” says COBE’s founder, the architect Dan Stubbergaard.

Adidas HQ Herzogenaurach

Bathed in light The 8,650-square-meter rhomboid roof structure consists of V-shaped concrete beams and is covered in glass. In fact, a third of the roof consists of skylights, allowing daylight to flood the building throughout. The concrete beams, each 16 meters long and weighing 28 tons, add up to a total length of 3.2 kilometers. Nature is invited in with the use of natural materials, planted walls, large floor-to-ceiling windows, a ceiling height of 8 meters and conservatories with trees and plant beds throughout the building.

This creates a strong connection between indoors and outdoors throughout the adidas headquarters and offers adidas staff and visitors an optimal work environment and indoor climate. The building is also positioned to receive the internationally acknowledged LEED gold certification, which is given to the world’s most sustainable built structures.

Adidas HQ Herzogenaurach

Creative environment With HALFTIME, COBE has designed an inspiring, dynamic and unusual work environment that offers creative and informal meeting places and networking opportunities for staff, visitors and brand ambassadors alike. For example, the building contains 12 workshop rooms, each representing a different sport venue, and a large event hall with room for 1,500 people, designed as a gym with old-school wall bars. COBE has also designed a chair for the new building, the HALFTIME Chair, in collaboration with the Danish design brand HAY.

Adidas HQ Herzogenaurach

“A key task was to create the right atmosphere to reflect the unique adidas culture. We did this, in part, by matching the different needs with different sports, making room for big ideas and large gestures as well as a touch of humor. In addition to the event hall, which is designed as a gym, you can hold meetings at the bottom of a bright blue swimming pool, in a locker room or in the adidas founder Adi Dasler’s old workshop, complete with tools,” says Dan Stubbergaard.

Adidas HQ Herzogenaurach

HALFTIME is the result of an international architecture competition held by adidas in 2014 and won by COBE. The building was officially opened on 12 October 2018, and the pictures from the building are now ready to be released. HALFTIME is COBE’s first completed project in Germanyy.

Adidas HQ Herzogenaurach

Adidas Headquarters, Herzogenaurach – Building Information

Architects: Cobe

Location: Herzogenaurach, Germany
Client: Adidas Pension Trust
Programme: Conference center, canteen, showroom and surrounding landscape
Area: 15,500 square meters
Height: 7.80–10.50 meters
Roof footprint: 8,650 square meters
Roof dimensions: 168 x 103 meters
Standard roof V-beam: 16 meters x 1.4 meters x 2 meters, weighting approx. 28 tons

Status: Winner of international architecture competition in 2014, completed in 2018
Competition team: COBE, CLMAP, Knippers Helbig, Transsolar, COBE Berlin
Design and execution team: ARGE COBE & CLMAP (lead consultant), Knippers Helbig, Fact, Bartenbach, Soda, PMI, HMP Wayfinding and signage: COBE & EIGA
Interior design: COBE

Adidas HQ Herzogenaurach

ICONIC Award 2015 – Visionary Architecture
Red Dot Communication & Brands Award 2019

Adidas HQ Herzogenaurach

Photographer: Rasmus Hjortshøj – COAST


Adidas Headquarters in Herzogenaurach, Bavaria images / information received from COBE

Adidas Headquarters in Herzogenaurach is noted as a reference project for the “Architects’ Client of the Year” honour, which the jury presents to a project client that supports a holistic understanding of architecture, was given to Adidas AG this year:

Iconic Awards 2020 Winners

Location: Herzogenaurach, Bavaria, southern Germany, western Europe

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