Gangnam Style Seoul, Chungha Building
Design: MVRDV. Before a Korean pop-song became a global success on YouTube for the first time in history, MVRDV was commissioned to redefine a building on Gangnams chic Apgujung Road. The 1980s building was outdated in a street dominated by flagship stores. The transformation, which added an extra level, was completed in just 9 months.