New website for your architecture practice guide, Architects firm onine advice, Building designer PR tips
What are the signs it’s time for a new website for your architecture practice?
Oct 27, 2022
In the modern era, every successful business has a website – no exceptions. It’s no longer an optional extra, with websites playing a central part in multiple parts of a business, from marketing to recruitment.
While the chances are you already have one, not all websites are born equal. If your website isn’t performing certain key functions, it might be time to get a new one. Let’s take a look at some key signs that you might be ready for a new website.
You’ve undergone a brand change
Brand consistency is one of the most important parts of running a successful business. While it might seem trivial at times, making sure that fonts and colour schemes match between social media accounts, in reality it’s incredibly important in order to create a perception of brand legitimacy.
If your business has undergone a significant rebrand, then it will probably be the case that your old website needs to undergo some serious changes as well. While you might be able to touch up your old website, it’s often appropriate to simply start afresh. If you have any doubts, you can always contact a web design agency to see if they could update your existing site to match your new style guidelines.
You’re experiencing high bounce rates
Bounce rates are an excellent way of judging the effectiveness of your website. The term ‘bounce’ refers to someone who visits just one page of your site, and then goes elsewhere. This is generally negative, as it means that they haven’t been enticed into looking at other pages, and almost certainly haven’t led to a sale.
High bounce rates are bad in themselves, but they also contribute negatively to your SEO. High bounce rates are often symptoms of poor web design, and if yours are particularly bad, it might be necessary to get a new website. It may be possible to simply update your existing one but again, it’s often easier to start afresh, especially if you have poor foundations.
Your SEO is slacking
Ultimately, your website is completely pointless if no one is visiting it. As a result, it’s incredibly important that you’re regularly ranking highly on Google. While poor ranking doesn’t necessarily mean you need a new website, it’s often a contributing factor.
If you’re not sure about what’s leading to your poor search results, it’s worth reaching out to a marketing professional, preferably an SEO specialist, so that they can analyse certain aspects of your site. If they find that it’s the website itself that’s causing your low ranking, it might be time for a new site.
If it’s time for a new website, chances are it’s also time for a new web design agency. Webheads are a leading London-based web design agency, based out of Soho. Contact them for a consultation, to find out if they can cater to your demands.
Comments on this New website for your architecture practice article are welcome.
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