Fūme Scent Lounge, Toronto Commercial Interior, Canadian Retail Architecture, Images
Fūme Scent Lounge in Toronto
2 Feb 2021
Fūme Scent Lounge
Design: dkstudio architects inc
Location: Toronto, Ontario, Canada
The Fūme Scent Lounge is a first of its kind boutique that reinvents the perfume shopping experience.
The Lounge was about creating a completely fresh and dynamic experience that attracted millennials, stimulated all the senses, offered a digital and interactive experience, raising the boutique lounge to a level of art.
The design reveals an exploration of the fractal movement of mists of perfume. The ribbon canopy twists & spirals as it rises from the floor and swirls high above, around the perimeter of the lounge.
The fragrance counter had to play as well. No longer a square place to feature product and spray clients, it became a curving, dynamic place of journey and discovery where clients would, through digital engagement with the interactive screens intuitively discover what perfume they are most passionate about.
A series of 10’ tall black digital towers create a virtual backdrop to the lounge. The towers stand deliberately separate from each other. Each tower digitally represents its own unique brand allowing for either a single brand experience, or a full digital concert of images and videos celebrating a specific brand and perfume, be it Gucci Bloom, Miu Miu, or Marc Jacob’s latest fragrance masterpieces.
This tied in well with the ephemerality of the concept. The Lounge is a fleeting, changing, momentary experience. And when you move around the boutique, discover your fragrance persona, test and play, you can feel, for a few moments, the art of momentarily fleeting, sensual, non-linear movement of a spray of perfume.
Architects: dkstudio architects inc
Photography: Ben Rahn / A-Frame
Fūme Scent Lounge, Toronto images / information received 020221
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