Improving customer service in real estate with technology, Future of urban living, Property selling advice

Improving Customer Service in Real Estate with Technology

June 27, 2024

The way we do business has been completely transformed by technology, and real estate is no exception. With online property listings and virtual home tours, connecting buyers and sellers is easier than ever. In fact, as of 2023, a whopping 41% of homebuyers begin their search online.

Given the fierce competition in the real estate market, staying ahead means integrating the latest tech and tools into your strategy. By doing so, you’ll not only enhance your customer experience but also drive sales and grow your business. Let’s explore some innovative technologies and tools that can help you thrive in today’s market.

Improving customer service in real estate

How Can Technology Improve Real Estate Customer Experience?

  1. AI-Powered Personalization

Speaking of property recommendations, AI-powered technology uses machine learning algorithms to analyze data and provide personalized suggestions based on preferences. With the help of these tools, the user can easily find properties that match your needs without having to go through multiple listings.

  1. Call Recording

Often an underrated technology in customer service, but it is much more valuable than many companies realize. Recording calls is useful for collecting data, resolving conflicts, and helping customers solve problems. The good news is that there is now even an app that records phone calls. Those who get the app can activate it at any time on their iPhone. The Call Recorder for iPhone app creates high-quality recordings, allows you to share them, and store them in a standard audio format.

  1. Chatbots

One of the key challenges you face as a real estate agent is providing personalized communication to your clients. Chatbots can help you automate this process, offering instant support to your customers.

These bots can inquire about your customers’ preferences and offer property recommendations tailored to their needs. Additionally, chatbots can schedule property visits and appointments, making it effortless for your clients to book a tour.

  1. Virtual Tours

You and your clients are more informed than ever before. You know what you’re looking for, but also value an expert’s ability to facilitate the process and make finding it possible. With Matterport, you can offer a continuous, comprehensive view of properties that acts like a 24/7 open house. This remote experience makes the entire process more efficient, streamlining everything from marketing to showings to closing. In fact, a recent study showed that using virtual walkthroughs can reduce the sales process by an average of 21 days.

  1. Digital Signing Tools

Speed up your real estate paperwork with digital signing tools. Use them to send contracts and agreements electronically. You’ll find that signing papers through the Internet eliminates the need for physical documents, making the process faster and more efficient. No printing means you don’t need a printer, and you’ll waste less paper.

Improve your customer experience by reducing the time and effort required to complete paperwork. Your customers can sign documents from anywhere, at any time, without needing to schedule an in-person meeting with you. Digital signing tools offer encryption and authentication, and they store signed documents electronically, making them easier for you to access and manage in the future.

  1. Attracting Clients Through Social Media

A home connects you on a deep social level with your kith and kin. Social media has managed to replicate that feeling, even if you are not near your loved ones. Social media has a huge influence on consumers from different walks of life.

From checking out authentic reviews of new projects by joining groups. By having a detailed discussion of the amenities and facilities provided by well-established property developers.

It makes perfect sense to start promoting their products on the social network. From connecting at larger scales with home buyers to quickly promoting the best housing deals. Everything is happening on social media.

  1. Virtual Reality (VR)

Today’s consumers are incredibly technologically advanced. As an advertiser, you need to think of new ways to promote your commodities. One technique that is gaining popularity in real estate is VR (Virtual Reality). VR allows you to experience living in a home even before you move in.

Although it is currently expensive, it will soon be commercially available across the country. With VR, you can now visit a property virtually before buying it. VR is going to save you and your realtor tons of time.

  1. SEO

Search engine optimization (SEO) is a critical tool for your business. In fact, SEO is one of the most essential tools in your arsenal. Neglecting it means your website remains in obscurity.

  1. Transaction Management System

If you’re a real estate agent, a good transaction management system can help you keep track of all the necessary paperwork and documents. With this kind of system, you can manage contracts, track deadlines, and communicate seamlessly with your clients and other agents.

Popular transaction management systems you might consider include Dotloop and TransactionDesk. While these tools can be beneficial for all agents, they are especially useful for those in medium to large-scale companies.


With the advent of improved real estate technologies, customer expectations are increasing. This has divided the business world into those who are able to meet the growing needs with the help of technology, and the real estate agencies that are lagging behind. The choice of each agency is to be on one side or the other.

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