How to make your roofing company a success tips, Home roof repair guide, House refurb, Building maintenance
How To Make Your Roofing Company a Success
20 February 2023
Looking to start a roofing business? It’s a good business to be in, since everyone has a roof, and they all will need maintenance, repair, or replacement at some point. However, you can’t just count on the fact that there are a lot of potential customers. You have to do what you can to gain those customers and get them to recommend your business to their friends. It might be years later until they are asked for a recommendation, but you want them to remember you.
Plus, there’s a lot of competition. There are roofing companies in every town and city in the country, and you need to do whatever you can to stand out from the crowd. Here’s how to make your roofing company a success and blow away the competitors.
Pay Attention to Detail
Your work will ultimately determine how well your business does. You can have all the marketing in the world, but if your work is subpar, then your business will fail. That’s the bottom line. So, to be successful, you have to be diligent and thorough with everything you do. Check and recheck your work as well as your team’s. Don’t rush through a project, because that’s a recipe for disaster. There’s a reason why people say “haste makes waste.” Take pride in your work. A roof that you install on a client’s house should be of the same quality as the roof on your house. Don’t cut corners, and always fix your mistakes, no matter how minor. Remember, you want to be referred to other potential clients. If you don’t do excellent work, you won’t be recommended.
The customer should be your number 1 priority at all times. They are what’s important, and they are what brings in the revenue. Bad customer service will make everything you do irrelevant. The customer will have a bad taste in their mouth, whether or not you did good work. All of your staff should be trained on providing good customer service if they are expected to talk to customers.
While the customer is not always right, you have to treat them with respect and honesty to discuss any issues that might arise. They have to be able to trust you, and if you’re rude or dismissive, they won’t be able to. Try to be as accurate as possible with your estimates and quotes, and don’t charge them with hidden fees and repairs that “suddenly” were needed that you didn’t notice in the first place.
Have an Online Presence
Your business should have an active online presence. That means that you can’t just make your website live and leave it. You should be regularly updating it. Your social media accounts must also be active. Don’t be afraid to show a little personality with your posts. If customers see the people behind the brand, it engenders trust in them. You don’t have to post only sales copy. In fact, if you follow the 80/20 rule, then 80% of your posts can be informative and engaging, and 20% can be sales. Your followers will start to tune you out if you’re doing nothing but trying to get them to open their wallet.
Your website must be optimized for search engines. SEO will help your site get to the first page of search engine rankings, where most people select from. Roofing SEO agencies can help you go through the process of making your website property optimized. Remember how we talked about keeping your site updated? That will help, since search engines look for new content that is informative and authoritative. The traffic you get from search engines is incredibly valuable since those are consumers who are already interested in having work done on their roof.
Despite needing to connect digitally, there is also immense value in connecting personally. Networking is becoming a lost art, but it is still important in this digital age. It’s a fact of life, that the contract goes to who people know, rather than who might do the best work. Networking will help you build relationships with contracts and businesses that will use you on their next big project.
While it’s not exactly networking, it’s important to get out there in the public and make yourself seen. Why not sponsor a charity event and set up a booth? You can always make sure you have representation at special events and chamber of commerce meetings. By meeting people in person, you are building a sort of trust. Customers want someone they can trust to do their roof, because it’s an important part of their homes.
Finally, always ask people to leave positive reviews on your social media accounts and on sites like Yelp. It might feel awkward to ask, but it can really make a difference. The first thing people will do when choosing a roofer is check out their reviews. If yours are good, then you have a better chance at landing the customer.
You can make your roofing business a success. Maybe you’re already doing one or two of these things, and going the extra mile will make all the difference. A little hard work and strategy, and it will pay off down the road.
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