Perkins + Will Architects New Visual Identity and Narrative Voice, US Design Studio News
Perkins + Will Architects News
Contemporary International Architectural Practice – new brand identity
June 24, 2020
Perkins+Will Architects Office News
Architect reacts to Rent Quarter Day
Adam Strudwick, Principal at the London studio of Perkins and Will, said:
“Despite the calls that the office is dead, office space providers have been reporting relatively high rent collections since the lockdown began – proof that the office is still a valuable asset for companies.
“The days of high-density offices and occupation are probably over, but our natural human need for society and community means that central spaces for collaboration will still be a necessity post-lockdown. To ensure that employee demand for this space remains high, both landlords and businesses will have to offer a high-quality, safe space, geared around a healthy approach to collaboration, socialising, and training.
“With Perkins and Will’s ‘Roadmap to Return’ we hope to offer advice that not only advises businesses on providing a high-quality offering for their employees, but allows landlords to secure rents for the next quarter.”
Eugene Marchese, co-founder, Guild Living, said:
“The seismic shift we are seeing in retail offers our towns and cities the opportunity to redevelop surplus space into much-needed housing that is purpose built for people in later life.
“Just 7,000 new homes built each year are designed for older people. This is insufficient to serve the 180,000 65-plus households that will be created each year over the next decade. With an ageing population and a growing social care crisis, Britain has a chance to embrace radical change – not just in housing or care – but in how we treat older people.
“At Guild Living, we are creating later living communities that will reinstate older people in the hearts of our towns and cities. Our approach to design, development, operations and care is motivated by a fundamental commitment to drive change in how we live in later years, driven by robust research.
“Our partner, Legal & General, shares this vision, and has the capital and long-term commitment to revolutionise the way we age. We want people to live in beautiful homes with their own front door, that offer discrete, tailored care for when they may eventually need it.”
A key building design by Perkins + Will
House Built Around a Tree, Alto de Pinheiros, São Paulo, Brazil
photograph : Nelson Kon
House in Alto de Pinheiros
Dec 19, 2019
Architect reacts to government net zero plans in Queen’s Speech
Asif Din, sustainability director at the London studio of Perkins and Will, said:
“It’s great to see the Queen’s Speech outline Britain’s plans to host the United Nations Climate Change Conference in 2020, but the promise to meet net-zero greenhouse gas emissions by 2050 will require urgent and significant systemic change.
The built environment currently contributes to 40 percent of the UK’s carbon footprint. If we, as a nation, are to actively pursue an ambitious net-zero target, the property industry must have a robust response to climate change.
This requires the development of all new cities, towns and buildings that are energy-efficient, net-zero operational and climate resilient with immediate effect.
With the race to net-zero by 2050 firmly on, the onus is on architects, developers, and investors to develop new business models required to step-up to the challenges posed by the climate crisis, reflecting an industry with a long-term approach.”
Dec 3, 2019
VAT cuts to unlock £1bn green homes revolution
Jack Pringle, EMEA regional director at global architects Perkins and Will, said:
“A VAT cut on home improvements and refurbishments would have a significant effect on the built environment’s ability to reach net-zero by the middle of the century. With the collapse of the Green Deal initiative, it’s the existing building stock that remains the big greenhouse gas emitter with no systemic way of being tackled. Without shifts in taxation and policy, a huge amount of it will remain inefficient to run and financially unviable to retrofit.
As a result, the high carbon footprint of our industry will continue unabatedly. Designing, delivering and operating net-zero buildings is possible and financially feasible with the technology at our disposal. But without tackling the monumental problem of old and carbon-intensive stock, the green revolution will never materialise. We argued for these VAT changes back in 05 when I headed up the RIBA and I would encourage the Institute and CIC to get behind this initiative.”
June 26, 2019
One of the Most Recognized Architecture and Design Firms in the World Unveils New Visual Identity and Narrative Voice
Perkins + Will Architects News – A fresh palette of creative expression reflects the firm’s legacy while enhancing its ability to communicate with clients.
JUNE 26, 2018—The visionary architecture firm whose 1940 Crow Island School project revolutionized human-centered design has ushered in a new era of self-expression. Like the school that catapulted Perkins and Will to fame, the firm’s new brand identity—revealed publicly for the first time today—emphasizes beauty in humanity, simplicity, and clarity of communication.
“Our goal is to deliver the content that matters most to our clients in a clear, confident, impactful way,” says Phil Harrison, CEO of Perkins and Will. “The enhancements we’ve made to our look, feel, and voice are designed to help us achieve that. They also reflect our values better, showing the world who we are and what we stand for.”
Flexibility in Communication
The new Perkins and Will brand is built on a concept of flexibility. A range of communication styles allows the firm to share content with clients in a way that’s tailored to their unique preferences. The brand is both timeless and classic, yet also flexible enough to dial up or dial down creative expression as needed.
A Legacy-Inspired Logo
Perhaps most noticeable is the logo, inspired by the firm’s vintage mark from the 1940s. A modern interpretation of the original, which helped define firm for over 60 years, it’s a nod to the firm’s legacy with a regard toward the future.
Stories about People
The firm is also doubling down on its commitment to human-centered storytelling. There’s a renewed focus on telling stories about everyday people who use the built environment, and about the people who design built environments every day. “People are at the heart of everything we do. We want to tell stories of how our projects and teams are making a positive difference in people’s lives,” Harrison says.
Designed from the Heart
One of the things that make the rebrand of Perkins and Will particularly special is that the design concept, strategy, creation, and implementation were done almost entirely in-house. A highly collaborative cross-section of the firm’s designers, business leaders, marketers, graphic designers, and communications specialists—with the input of key clients—worked together for more than a year to craft the new identity. It was a rigorous process, Harrison notes, but one that resulted in a brand that’s as beautiful as it is authentic.
Serving Clients Better
In its totality, the new Perkins and Will brand represents much more than a new look and feel. It’s a platform on which to better serve the firm’s clients, allowing for more a personalized, relevant, and modern expression of the firm’s heritage and values. “The Perkins and Will brand is iconic because it’s built on an 85-year legacy,” Harrison says. “But it’s also a fresh, unequivocal expression of our core values—and how those values help us deliver world-class design solutions to our clients. It tells the world why we do what we do.”
More Perkins + Will Architects News online soon
Perkins + Will – new buildings
Perkins + Will Architects Firm – practice info
Location: various offices, headquartered in USA
Perkins + Will
Schmidt Hammer Lassen bought by Perkins & Will
World-Renowned Danish Design Firm schmidt hammer lassen architects Joins Perkins+Will
Recent Buildings by Perkins + Will
Floatyard, Charlestown, Boston Harbor, MA, USA
image from architect office
Floatyard Boston Harbor
ENfold pavilion, Boston, MA, USA
Cofco Research And Innovation Campus, Science City, Changping District
Cofco Research And Innovation Campus
University of Florida Clinical Translational Research Building, Florida, USA
University of Florida Clinical Translational Research Building
NCBC – office & conference addition, Research Triangle Park, North Carolina, USA
North Carolina Biotechnology Center Building
Perkins+Will Office – Interior fit-Out, North Carolina, USA
Perkins+Will Architects Office
235 Van Buren, Chicago, USA
235 Van Buren Chicago
Al-Birr Foundation Office Tower, Riyadh, Saudi Arabia
Al-Birr Foundation Office Tower Building
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Website: Perkins + Will