Pizza 4P’s Restaurant, Ho Chi Minh City cafe interior, Vietnamese building, HCMC architecture images

Pizza 4P’s Restaurant in Ho Chi Minh City

30 Mar 2020

Architecture: Mamoru Maeda

Location: The Emporium Building, 184 Le Dai Hanh Street, Ward 15, District 11, Ho Chi Minh City, Vietnam

Pizza 4ps Restaurant Vietnam

Photos by DeconPhotoStudio(大木 宏之 Hiroyuki Oki )

Pizza 4P’s Ho Chi Minh City

The popularity of Pizza 4P’s ’s is not limited to Vietnam.

Pizza 4ps Restaurant Vietnam

Popular factors are the deliciousness of the pizza, the smile of the staff, the pleasantness of the response, and the design of the store.

Pizza 4ps Restaurant Vietnam

Another factor is the company’s reputation for its concept and ingredients, including its own production of cheese that had not been produced in Vietnam, and the use of fresh vegetables in partnership with domestic organic farmers.

Pizza 4ps Restaurant Vietnam

Currently, it is attracting a great deal of attention from various countries, including NY TIMES and BBC, as well as being selected as Monocle World’s 50 Best Restaurants.

Pizza 4ps Restaurant Vietnam

The brand concept is Make the World Smile for Peace. To that end, they seem to have a mission of Delivering Wow, Sharing Happiness.

Pizza 4ps Restaurant Vietnam

I thought about what to do to express Pizza 4P‘s in the interior design of the new store of THE EMPORIUM.

First, planting was effectively incorporated. We considered removing the feeling of closure as much as possible and creating an open and relaxing environment. I wanted customer to have a happy time at PIZZA4P ’s.

Pizza 4ps Restaurant Vietnam

Next, we created curved gates and partitions. In order to make family and lovers have a happy time, I thought of a mild, friendly, dynamic and exciting design.

The material is mainly natural materials such as concrete, wood and terrazzo, and I tried to create an eco-friendly store. In addition, recycled glass is used for the Terrazzo aggregate, and a special board made of compressed waste material is used for the drink counter.

Pizza 4ps Restaurant Vietnam

Indigo, which has been loved by both Japanese culture and Vietnamese culture, is used as an accent color as a symbol to respect both countries.

Adopting brass as a point, the glossy feeling of metal special tightens the space and incorporates elegance as an element.

Pizza 4ps Restaurant Vietnam

Designer: Mamoru Maeda

Pizza 4ps Restaurant Vietnam

Photography: DeconPhotoStudio(大木 宏之 Hiroyuki Oki )

Pizza 4P’s Restaurant in Ho Chi Minh City, Vietnam images / information received 300320

Location: The Emporium building at 184 Le Dai Hanh S, Ward 15, District 11, HCMC, Vietnam, Southeast Asia

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