The Cineroleum Photos, Clerkenwell Cinema, Pop-up Design London Pictures
The Cineroleum London : Pop-up Building
Pop-up Building in Clerkenwell, England, UK, using DuPont™ AirGuard®
8 Oct 2010
DuPont AirGuard shines in a starring role at ‘The Cineroleum’
Advanced metallised membrane from DuPont Building Innovations steps into the limelight at a ‘pop-up’ cinema project in London
October 2010 – DuPont™ AirGuard® usually plays its key role of vapour control and optimising airtightness ‘backstage’ and discreetly hidden from view within the building envelope. Normally it is this advanced membrane’s imperviousness to air and moisture, together with its very low emissivity against radiant heat loss that gets specifiers excited.
However, for a recent ‘pop-up’ project in the design hub of Clerkenwell in London, it was the incidental beauty and robust-yet-lightweight qualities of DuPont™ AirGuard® that were celebrated when a group of young designers converted a derelict petrol station into a temporary cinema.
Over a rapid, hands-on construction stage by this creative young team, followed by six weeks of cinema programmes in August and September, DuPont™ AirGuard® acted as a luxurious ‘ruched’ curtain that rose and fell around the makeshift auditorium. The Cineroleum team chose the membrane precisely because of its ease of handling, together with its ability to resist the less than reliable London weather! The fact that it also made a striking and rather glamorous ‘wrapping’ for the project was an added bonus to help draw the crowds.
photos courtesy of The Cineroleum, all rights reserved
Primarily constructed using donated and reclaimed materials, The Cineroleum was conceived by a collective of young artists, designers and architects both as a way of transforming derelict or unused urban spaces and as ‘an improvisation of the decadent interiors that greeted audiences during cinema’s golden age.’ Popcorn, paper tickets, elaborate signage and flip-down seats all helped to recreate the familiar excitement of cinema-going.
“DuPont Building Innovations, of which DuPont™ AirGuard® is part of a high-tech offer designed to bring value, beauty and sustainability to the built environment, was delighted to support this fascinating initiative, especially as our materials are designed to bring lasting, reliable performance and can often be re-used after their original installation and application,” says Tim Smith, Building Envelopes Business Development Manager UK & Ireland, DuPont Building Innovations.
DuPont™ AirGuard® is a metallised vapour control layer which is 100% airtight and protects against moisture penetration from the interior into the building structure, thereby also helping to keep any insulation materials dry. With high reflectivity and very low emissivity DuPont™ AirGuard® also helps to prevent radiant heat loss.
DuPont™ AirGuard® works together with other underlays such as DuPont™ Tyvek® advanced breather membranes (and special tapes and sealants) to create an air-tight building envelope, minimising internal thermal losses and helping to create a more comfortable interior environment, while offering energy savings of up to 15%. Although sophisticated in terms of technology, DuPont™ AirGuard® is lightweight and simple to install and suitable for either new build or renovation projects.
For more information about DuPont™ AirGuard® and DuPont™ Tyvek® please visit www. tyvek.co.uk or call 01275 879 770 in the UK
About DuPont Building Innovations – DuPont™ AirGuard® is a product of DuPont Building Innovations. providing a major contribution to the modern built environment – across the spectrum of building and architecture, roads, bridges and other infrastructure and also to landscaping and gardens, as well as to the preservation or the renovation of contemporary and historical constructions.From innovative energy-saving systems to beautiful and long-lasting surfacing solutions, the extensive offering of DuPont Building Innovations delivers safety, durability, beauty and energy efficiency,
The main products and brands managed by DuPont Building Innovations are DuPont™ Corian® (www.corian.com), DuPont™ Zodiaq® (www.zodiaq.com), DuPont™ Tyvek® (www.tyvek.co.uk), DuPont™ Energain® (www.energain.co.uk), DuPont™ Typar® (www.typargeo.com(www.gevity.dupont.com.)), DuPont™ Plantex® (www.plantexpro.dupont.com) and a new range of highly efficient building integrated photovoltaic modules
About DuPont – DuPont is a science-based company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.
The Cineroleum London images / information received 8 Oct 2010
Location: Clerkenwell, London, England, UK
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