Commonwealth Institute Design Museum, Stickyworld London, Competition, Architecture News, Image

New Design Museum Stickyworld

Virtual Tour of The Parabola building project, Kensington, London by OMA,Architects

6 Sep 2013

New Design Museum in London – Stickyworld

Location: 250 Kensington High Street, west London, England

Design: John Pawson / Rem Koolhaas


The Design Museum invites the world to tour its future home in Kensington via an innovative digital portal

6 September 2013 – On Sunday 22 September, the new Design Museum will open its doors via an online platform called Stickyworld. For the first time, visitors can virtually explore the new museum thanks to immersive 360 degrees renders, panoramic images and plans. Users will be able to access the new Design Museum on Stickyworld on terminals located in the museum at Shad Thames or from the comfort of their home by logging on to

New Design Museum, Second Floor
Design Museum at former Commonwealth Institute
image by Alex Morris Visualisation

Including an introductory video with Deyan Sudjic, Director of the Design Museum, the site offers the opportunity to virtually walk from the new museum’s entrance on Kensington High Street, into the atrium and wander down the staircase to the 194-seat auditorium, or up to the first floor – where the Sackler Library and Archive and the Swarovski Centre for Learning spaces will be located – and the second floor, where the restaurant and the permanent display of the museum’s design collection will be housed under the hyperbolic paraboloid roof that uniquely characterises the building. Users can interact within the rooms by leaving digital sticky notes with comments and ideas about the museum’s plans for its new home.

New Design Museum, Exterior view:
New Design Museum London
image : Alex Morris Visualisation

Coinciding with the Open House weekend, the launch will provide an alternative way to visit the Grade ll* listed former Commonwealth Institute building, which is currently being converted into the new Design Museum by leading designer John Pawson and is due to open in Kensington in 2015. The new Design Museum will be three times the size of the current museum and will host a wider range of exhibitions and an enhanced learning programme, as well as showcasing the museum’s permanent collection of design, which will be accessible free of charge for the first time.

Josephine Chanter, Design Museum Head of Communications, comments: ‘I’m #excited. This opportunity with Stickyworld enables the Design Museum to reach out to an ever expanding audience and not only take people into the new museum, but engage them in a dialogue about its future.’

1. New Design Museum, Second Floor, showing the Permanent Exhibition
2. New Design Museum, Entrance Foyer
Design Museum Commonwealth Institute Design Museum at former Commonwealth Institute London
images by Alex Morris Visualisation

Michael Kohn, Stickyworld’s CEO, adds: ‘The Design Museum immediately saw the opportunity that Stickyworld presented them to connect with the global online audience. Working with their enthusiastic and supportive team, we have developed a social, educational and visually immersive experience.’

Design Museum Building

The Design Museum has a digital audience in excess of three million users including over 803,000 Twitter followers and 269,000 Facebook fans.

New Design Museum Stickyworld London – Background

The New Design Museum Stickyworld is free to access and is available at
For more information on the new Design Museum project, visit

Key Dates
New Design Museum Stickyworld launch date: 22 September 2013. The museum will be open from 10am to 5.45pm. Entry to the dedicated space for visitors to take virtual tours of the new Design Museum will be free of charge.

New Design Museum on Stickyworld
Commissioned by the Design Museum
Development by Stickyworld Ltd
Supported by IC tomorrow
CGI images by Alex Morris Visualisation and Miller Hare
Film by Proudfoot

Design Museum Commonwealth Institute
photo : Luke Hayes

About the Design Museum
Founded in 1989 by Sir Terence Conran, the Design Museum is currently located in Shad Thames, Southeast London. Its work encompasses all elements of design, including product design, architecture, graphic design and fashion. The Design Museum plans to relocate to the former Commonwealth Institute building in Kensington, West London. The project is expected to be completed by 2015. Leading designer John Pawson will convert the interior of the building to create a new home for the Design Museum, giving it three times more space in which to host a wider range of exhibitions, showcase its world class collection and extend its learning programme.

The Parabola:
Commonwealth Institute Design Museum London
photo : Luke Hayes

About The Heritage Lottery Fund
Using money raised through the National Lottery, the Heritage Lottery Fund (HLF) sustains and transforms a wide range of heritage for present and future generations to take part in, learn from and enjoy. From museums, parks and historic places to archaeology, natural environment and cultural traditions, we invest in every part of our diverse heritage. HLF has supported over 33,000 projects, allocating £4.9billion across the UK. W:

About Stickyworld Ltd
Stickyworld is an online consultation platform whose mission is to make it easy to give and capture feedback on designs, plans, pictures and panoramas.

The Parabola, Sep 2009:
Commonwealth Institute London
photo : Luke Hayes

About IC tomorrow
IC tomorrow is a Technology Strategy Board programme that stimulates innovation and economic growth across the digital sector, by breaking down barriers and opening doors for entrepreneurs. The programme serves as a hub for digital innovation, connecting start-ups and SMEs with leading commercial partners and investors, through funded contests, events, mentoring sessions and strategic matchmaking opportunities.

The IC tomorrow network is free to join and supports innovation across a variety of industry sectors including music, publishing, games, film, TV, culture, advertising, fashion, education, sport, healthcare, finance and accessibility.

About the Technology Strategy Board
The Technology Strategy Board is the UK’s innovation agency. Its goal is to accelerate economic growth by stimulating and supporting business-led innovation. Sponsored by the Department for Business, Innovation and Skills (BIS), the Technology Strategy Board brings together business, research and the public sector, supporting and accelerating the development of innovative products and services to meet market needs, tackle major societal challenges and help build the future economy.

John Pawson Architects

The Parabola – Design Museum News – 13 Nov 2009

The Parabola:
Commonwealth Institute Design Museum
photo : Luke Hayes

Commonwealth Institute site redevelopment designers : OMA

Location: 250 Kensington High Street, London W8, UK

London, England, UK

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Design Museum – Stickyworld

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Rem Koolhaas architect

Commonwealth Institute architect: RMJM Architects

Comments / photos for the Commonwealth Institute Design Museum Stickyworld page welcome