KVK City Concept Store, Chengdu China, New Chinese Commercial Building Development, Architecture Photos

KVK City Concept Store in Chengdu

8 Aug 2022

Architecture: ATMOSPHERE Architects

Location: adjacent to Gaodian Road, Pidu District, Chengdu, China

Photos by Chuan He from Here Space

KVK City Concept Store, Chengdu China

The meaning of “future” was overflowing

It’s better to explore and visit the scene in person
To rebuild the future

Part 1 Anticipation
The black wall was the boundary
They were divided into different groups

Cut and combined
Rows upon rows, breaking the single restriction

The whole arc-shaped hot curved glass was at the bottom, and the dark green to black color changed. A strange device created with the core inspiration symbols, like a spider’s tentacle, stood between the window, blurring the boundary between art and retail.

The “spider’s order” was used as a guide and was about to come.

Part 2 Restructure
The two mirrors stretched out and extended indefinitely
Self-construction

Modern civilization has created countless parts for contemporary mankind, and design also responds here.

The concept of “Modularity” is used to realize the penetration of context, so as to complete the change and reconstruction of spatial content.

As the core concept of the brand, the reorganized philosophy of art was bound to be dismantled and conveyed through the design language. The transformation of the scene should be in line with the imagination of the future safari: the space is composed of modules which are easily recombined with high flexibility and adaptability.

The central exhibition cabinet is composed of an array of module matrices that can be flexibly moved and spliced, supplemented by different curved booth designs.

ONE IS ALL, ALL IS ONE

There are many elements about “conflict”, “consciousness awakening”, “aggression” and “sharpness” in KVK’s product concept. Therefore, in the space design, materials and colors with different light and shade, depths and textures are selected to express the ideology and beauty of “collision” in the core of the brand through the extension of the mirrors.

It was a combination of product flow and material nature ，attracting people’s attention and shining.

Part 3 New chapter
Black and white, extremely simple and clean

The pure black inner wall stands on both sides, with 3×3 free stretching light-emitting modules as a group, which combines the functions of product display and lightening by drawing and pulling together with lighting. When the “drawers” are pulled out, the light turns on immediately. While meeting the display function, the interest is enhanced through the array arrangement, providing different booths for the main body of the space.

It was not only a carrier, but also an expression
Free group, thousands of people and thousands of faces

Several modules are arranged one by one from top to bottom, surrounded by double arcs to realize matrix space construction.

“Reestablishment” is here to be a continuous expression
Due to the reestablishment of the future

KVK City Concept Store in Chengdu, China – Building Information

Project: KVK City Concept Store
Project Location: Chengdu, China
Area: 180 sqm
Completion Time: October 2021
Design Firm: ATMOSPHERE Architects – http://www.archihope.com/
Chief Designer: Tommy Yu
Design Team: April Lo, Chloe Chen, Mao Mao
Animation Design: Vivi Lee
Video Production: YIMEDUO Design
Lighting Solution: ArtLuci x Owen
Wall Craft Solution: souls
Installation Art: Studio Potpourri

Article: SIJIA

Photographer: Chuan He from Here Space

KVK City Concept Store, Chengdu China images / information received 080822

Location: Chengdu, China

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Chengdu, China is the capital of southwestern China’s Sichuan province.