Five effective ways to advertise your gardening firm guide, Residential building design tips, Online home modernisation advice
Five effective ways to advertise your gardening or landscaping business
7 Feb 2021
It’s time to show off what you can do and make a marketing strategy for your gardening or landscaping business. You need to get your name out there, promote your past work and build a fantastic client base for yourself.
The most effective forms of marketing for gardening and landscaping businesses include social media, printed advertisements and word of mouth. Find the marketing strategy that works for you and your customer base.
Five effective ways to advertise your gardening services
Here are five effective ways to advertise your gardening business.
Social media is free to use and one of the easiest ways to promote your business. Create an account on Facebook and Instagram with your business name as the handle. Post videos and pictures of your latest projects and point out any special features or details. Your audience may not have expert gardening knowledge to hand – explain the different plants you used and show them the process. Everyone loves a before and after video on Instagram.
People can also come to your social media to find your contact details, such as a phone number, email or store address. Make sure these details are clearly outlined and easy to find.
Better yet, create a clear social media strategy and posting framework to get the best return on your online efforts. Post consistently to keep up with your following and get creative online!
Business cards are a great way to network and reach out to new clients. Include your phone number, email, and main services on the card, along with your basic branding, such as a logo. Distribute your cards where you go and always hand one to any potential clients. Put magnetic signs on the side of your car to promote your business while you are driving to different clients.
Flyers are also a highly effective advertising material. They can be distributed easily and share a little more information about your business and services than a business card. Aim to use professional photos on your flyers and some eye-catching graphics. Poorly designed flyers can make your business look untrustworthy and unprofessional.
Word of mouth
Do not underestimate the power of word of mouth. People often ask their friends and family for recommendations on local gardeners, constructors, joiners and much more. It’s important to make the most out of every opportunity and do your best work. Ask your clients to leave positive reviews online and share them on your social media. A bad review can quickly spread through an area and impact your potential customer base. Stay professional, friendly and do what you do best – gardening!
Create a webpage
Make a simple webpage to display your portfolio and contact details. A webpage can verify your business and reassure customers that you are a legitimate service. You don’t have to pay an arm and a leg for this and there are so many options out there for website building –some sites even offer templates for minimal fuss to get you up and running quickly.
Spend a little bit of time marketing your company so you can build a fantastic gardening career!
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