I Amsterdam Building Photos, Logo, Museumplein Sculpture, Picture, Design, Images

I Amsterdam Photo : Architecture

City Branding in The Netherlands – Architectural Sculpture Holland: Museumplein Logo

post updated 2 Apr 2021

I Amsterdam Photos

Location: northeast side of the Museumplein, close to Van Gogh Museum

photograph © Adrian Welch

Closest street: Honthorststraat

Landscape elements within the Museumplein:

In an effort to regain the city’s position as a top tourism destination, the I Amsterdam campaign was born to serve as both a motto and as a new brand for the city.

photos © Adrian Welch

Although Amsterdam was one of the top ten tourist destinations in Europe for many years following the Second World War, by the start of this century the city had lost its place at the top due to increased competition from other tourist-friendly destinations in Europe. In response to this problem, a private-public partnership was formed to rebrand the Dutch capital city with a new city marketing campaign and in September of 2004 the “I Amsterdam” campaign was hatched to serve as a motto and as a new brand for the city.

photos © AW

Recognizing that the level of cultural awareness of a city is heavily shaped by media and marketing, the public-private partnership called Amsterdam Partners was formed to market the city and to expand cultural awareness by focusing on the three main core values of their city identified as creativity, innovation, and the spirit of commerce. The goal was to spread awareness about the virtues of the city and let people in other countries know that Amsterdam was not just about the sex trade, open drug use and the canals, and instead that the city was also a great place to live and work, and to visit as well of course.
source: http://amsterdam.com/what-is-i-amsterdam

Location: Museumplein, Amsterdam, The Netherlands, western Europe

https://www.iamsterdam.com/en

Architecture in the Dutch Capital City

Amsterdam Architecture Designs – chronological list

Major New Dutch Capital City Buildings

Context to this Dutch architectural sculpture – physical Museumplein logo : The Rijksmuseum building

photograph of existing building

Restaurant Felix
Design: i29 interior architects

photograph : Ewout Huibers
Restaurant Felix Interior
Restaurant Felix is located in the Historical Felix Meritis building. It is a one of a kind setting.

Karavaan, Kwakersplein, Amsterdam West
Design: Studio Modijefsky

photograph : Maarten Willemstein
Karavaan Restaurant in Kwakersplein
The architects have ranslated the ‘journey of a caravan’ into a bar and restaurant concept in the brightest corner of Kwakersplein.