B_FIT smart gym, Jeddah Saudi Arabia

B_FIT smart gym, Jeddah Building, Saudi Arabia Architecture Design Images, KSA Masterplan

B_FIT smart gym in Jeddah

10 Aug 2022

Design: SHED

Location: Jeddah, Saudi Arabia

B_FIT smart gym Jeddah Saudi Arabia

Photos: SHED

B_FIT smart gym, Jeddah Saudi Arabia

B_FIT is a new standard of smart gym in Saudi Arabia, designed by London-based Shed.

B_FIT smart gym Jeddah KSA

Opening its first site in Jeddah, this is the first of many B_FIT gyms planned in KSA and nearby GCC territories bringing a premium yet accessible smart gym experience to the masses using artificial intelligence, virtual reality, Amazon Alexa and IoT innovations.

B_FIT smart gym Jeddah KSA B_FIT smart gym Jeddah KSA

Enhanced by the latest smart cardio and strength technology, B_FIT breaks the mould by offering all the benefits of a big box gym without falling on gym stereotypes. In the 40,000sq ft facility, the spirit of movement is captured with an egalitarian approach taking inspiration from the Bauhaus, mid-century modernism, combined with the offbeat individualism typically found in popular athleisure and sports lux fashion brands. The outcome is an inspirational and motivational space that seamlessly pulls gym members through zones from the gym floor, to cardio, to the 25m swimming pool, as well as a co-working space with smoothie bar and the indoor running track.

B_FIT smart gym Jeddah Saudi Arabia

B_FIT smart gym Saudi Arabia

Shed conceived the overarching brand position, business identity, architecture, and interior for B_FIT, delivering a progressive take for a client with innovation at the heart of the concept. This technology-fuelled gym playground is a good example of design providing the perfect backdrop to new technology innovations that heighten fitness performance. Incorporating a touchless facial recognition system for entry and virtual reality and augmented reality offerings in the Innovation Lab, gym members can explore new ways to be active and try out simple fitness gamification. B_FIT is the world’s first health club that utilises Amazon’s Alexa, where members can book classes and review trainers’ schedules and bios through this popular virtual assistant technology.

B_FIT smart gym Jeddah KSA

B_FIT smart gym Jeddah Saudi Arabia

Nick Stringer, lead designer of the project and founder of Shed, says, “B_FIT is the tech gym of the future and design was of paramount importance to enable the brand to build and grow in new territories as planned. We designed a bold, new brand standard for gyms with B_FIT, one that is instantly recognisable and befitting the innovation of their unique smart gym offer.”

B_FIT smart gym Jeddah Saudi Arabia B_FIT smart gym Jeddah KSA

Abdulmalik Alhagbani, Co-founder & CCO, Armah Sports says, “We are proud to have partnered with Shed to support us in developing a world-class concept that we believe is not matched by any other fitness club in the world. Shed has cracked a concept that differentiates us, with customer experience at core of it.”

B_FIT smart gym Saudi Arabia B_FIT smart gym Jeddah Saudi Arabia

Architects: SHED – https://www.shed-design.com/

Completion date: 2022

Photography: SHED

B_FIT smart gym, Jeddah Saudi Arabia images / information received 100822

Location: Jeddah, KSA – Saudi Arabia

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