The Plus Furniture Factory Magnor, Vestre Norway Sustainable Building Images, Green Design
The Plus Furniture Factory in Magnor
7 June 2022
The Plus, Magnor, Eidskog Municipality, Innlandet county, Norway
Architects: Bjarke Ingels Group – BIG
photo : Einar Aslaksen
The Plus Building by BIG in Magnor
1 July 2020
Location: Magnor, Norway
The Plus Furniture Factory
Together with Vestre, the Norwegian manufacturer of urban furniture, BIG-Bjarke Ingels Group unveils The Plus as the world’s most sustainable furniture factory tucked in the heart of the Norwegian forest.
Envisioned as a village for a community dedicated to the cleanest, carbon neutral fabrication of urban and social furniture, The Plus aims to be a global destination for sustainable architecture and high-efficiency production. As Norway’s single largest investment in furniture in decades, the 6,500m2 open production facility will double as a public 300-acre park for hiking and camping while serving as a landmark aligned with the region’s mission to establish a green manufacturing industry. The Plus is set to begin construction this fall.
“Vestre will be the world’s most sustainable furniture manufacturer. Building The Plus will be an important step in reaching this goal. By using cutting-edge technology and Scandinavian collaboration, we can produce faster and greener than ever. In that way we will ensure global competitiveness through our leadership in environmentally-conscious production.” Jan Christian Vestre, CEO of Vestre.
The Plus will be the first industrial building in the Nordic region to achieve BREAM Outstanding, the highest environmental certification. All materials are carefully chosen by their environmental impact, with the façade constructed from local timber, low-carbon concrete and recycled reinforcement steel. Designed to be a ‘Paris Agreement-proof’ building, every aspect of the design is based on principles of renewable and clean energy to match Vestre’s eco-friendly production, such as ensuring a minimum of 50% lower greenhouse gas emissions than comparable factories.
The Plus is located in the village of Magnor, in the geographical midpoint between Vestre’s headquarter in Oslo and the company’s existing steel factory in Torsby, Sweden. The building is conceived as a radial array of four main production halls – the warehouse, the color factory, the wood factory and the assembly – that connect at the center. The layout enables an efficient, flexible and transparent workflow between the manufacturing units, thus generating the ‘plus’ shape at its intersection.
“With Vestre we have imagined a factory that is simultaneously front of house and back of house. The beauty of the factory is the clarity of its organization. Conceived as the intersection of a road and a production line it forms a large plus connecting everything to everything. The radical transparency invites visitors and hikers to enjoy the whole process of manufacturing while providing the workers the thrill of working in the middle of the forest.“ Bjarke Ingels, Founder & Creative Director, BIG.
At the center of The Plus is the logistics office and exhibition center with direct connections to all four production halls, allowing Vestre’s employees to process logistical traffic with maximum efficiency. The central hub wraps around a public, circular courtyard where the latest outdoor furniture collections are prominently exhibited with the changing seasons. The outdoor plaza doubles as a panopticon for visitors and staff to experience the factory’s production processes in full transparency.
“Playfulness, democracy and sustainability is at the heart of the Vestre brand and everything they do, so it makes absolute sense to create a wooden and colorful factory in the middle of the Norwegian woods, surrounded by a 300,000m2 public forest park. The local community can come to experience the unique gigantic Vestre furniture pieces sprinkled in as sculptures in the park. Working with Jan Christian Vestre and his team has been the pleasure of a lifetime. An ambitious and dedicated client who not only sets the bar high when it comes to sustainability but is a true visionary who wants to change the world, while treating everyone fairly along the way.” David Zahle, Partner, BIG.
The Plus will employ several Industry 4.0 solutions, such as smart robots, self-driving trucks, and a tablet to manage the entire factory. Every machine is assigned one of Vestre’s 200 colors, which spill onto the floors and lead back into the central roundabout. This colorful mapping of the machinery lends strong visual cues that help guide and explain the workflow of the Vestre production facility, allowing visitors to easily follow the production process as if touring a museum.
“The entire interior is organized like a flowchart – with the color of each machine overflowing to include the floors. As you explore The Plus, you move through a functional archipelago of colorful islands – overview and experience become one and the same.” Bjarke Ingels, Founder & Creative Director, BIG.
Each factory wing has one alternating ceiling corner lifted to create inclined roofs that allow views inside to the production halls and outside to the forest canopies. Along the color and wood factory, the sloping roofs are extended to form a pathway for visitors and staff to hike up and down the building while following the production processes inside. The four production units will be built with a 21m free-spanning, cross-laminated timber, creating flexible column free-spaces. A 3m wide service corridor provides the technical infrastructure and the structural stability for each wing.
From all four sides of the buildings, visitors and staff are invited to hike around the facility and conclude on the green roof terrace, transforming the furniture factory museum into a campus in the woods. An ADA-accessible ramp allows wheelchairs and strollers to meander the serpentine path and enjoy the immersive experience of being among the pine trees. The Plus reinforces Vestre’s vision of combining social and democratic spaces with a future enriched by technology yet grounded in history and nature.
On the rooftop, 1,200 photovoltaic panels are placed and angled according to optimal solar efficiency. Excess heat from the panels are connected to an ice-water system for cooling, heat and cold storage tanks, heat pumps and energy wells as a storage support system. Overall, the system contributes to at least 90% lower energy demand than that of a similar conventional factory.
The Plus has the potential to lead as an example for how advancements in fabrication and manufacturing will shape factories of the future. The Plus is BIG’s second project in Norway, following the opening of The Twist at Kistefos Sculpture Park in Jevnaker last year.
The Plus Furniture Factory in Norway – Building Information
Location: Gaustadvegen, Magnor, Norway
Client: Jan Christian Vestre / VESTRE AS
Collaborators: Fokus Rådgivning, Gade & Mortensen, Erichsen og Horgen AS, ØM Fjeld AS, Foyn Consult AS, Nordic Architects AS, Norconsult AS, Multiconsult AS, Splitkon AS
Partners-in-Charge: Bjarke Ingels, David Zahle, Ole Elkjær-Larsen
Project Manager: Viktoria Millentrup, Eva Seo-Andersen
Team: Julia Tabet, Ariana Szmedra, Ningnan Ye, Ron Bexheti, Ksenia Zhitomirskaya, Jens Majdal Kaarsholm, Ulla Hornsyld, Eduardo Javier Sosa Treviño, Steen Kortbæk Svendsen, Kristoffer Negendahl, Pin Tungjaroen, Neringa Jurkonyte, Magni Waltersson, Cheng-Huang Lin, Tommy Bjørnstrup, Tristan Harvey, Duncan Horswill, Katrine Juul, Alexander Jacobsen, Tore Banke, Frederic Lucien Engasser, Thor Larsen-Lechuga, Katrine Sandstrøm, Jesper Petersen, Kaoan Hengles, Ewa Zapiec, Ariana Ribas, Andy Coward, Andreas Bak, Nanna Gyldholm Møller
About BIG – Bjarke Ingels Group
BIG is a Copenhagen, New York, London and Barcelona based group of architects, designers, urbanists, landscape professionals, interior and product designers, researchers and inventors. The office is currently involved in many projects throughout Europe, North America, Asia and the Middle East.
BIG’s architecture emerges out of a careful analysis of how contemporary life constantly evolves and changes. Like a form of programmatic alchemy, we create architecture by mixing conventional ingredients such as living, leisure, working, parking and shopping. By hitting the fertile overlap between pragmatic and utopia, we architects once again find the freedom to change the surface of our planet, to better fit contemporary life forms.
Vestre is a Norwegian manufacturer of urban furniture, known for sustainable seating in Times Square, Brixton, London and Forum des Halles in Paris. Vestre’s furniture line focuses on responsible consumption and production; resilient and durable products; lifetime warranty on rust; and if anything needs repairing, Vestre will provide spare parts for an unlimited amount of time.
Images: Lucian R
The Plus Furniture Factory in Magnor, Norway images / information received 010720
Location: Gaustadvegen, Magnor, Norway
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