Ocean Avenue Project Santa Monica, Los Angeles, LA Waterfront Real Estate Design

Ocean Avenue Project : Santa Monica Building

Los Angeles Waterfront Development, California – design by Gehry Partners, LLP

Mar 4, 2013

Ocean Avenue Project Santa Monica

Ocean Avenue Project

Design: Gehry Partners, LLP


Ocean Avenue Project is first Gehry-­‐designed building in Santa Monica in 25 years

Ocean Avenue Project Santa Monica
image © Gehry Partners, LLP

SANTA MONICA, Calif, 2013 – For the first time in twenty-­‐five years, a Gehry-­‐designed project has been filed today for City review in the architect’s hometown of Santa Monica. The proposed Ocean Avenue Project is a hotel and museum campus that merges world-­‐class urban design with historic preservation to create an important cultural anchor for the community. Located on the corner of Ocean Avenue and Santa Monica Boulevard in the heart of downtown, the project is being proposed by M. David Paul Associates and Worthe Real Estate Group, both with strong roots and involvement in Santa Monica.

As seen from Ocean Avenue and Santa Monica Boulevard, the project includes a hotel, museum campus and a public observation deck that will welcome both locals and visitors:
Ocean Avenue Project Santa Monica
image © Gehry Partners, LLP

“After 25 years, I am excited to finally design a project in my hometown of 40 years,” said Frank Gehry, Gehry Partners. “The site is on Ocean Avenue, which has always stood out to me as the face of the City. The addition of ground level restaurants, retail and a museum in this location has the potential to reinvigorate Ocean Avenue, and could be a catalyst for more public amenities along Ocean Avenue.”

The 22-­‐story, 244-­‐foot mixed-­‐use building includes a 125-­‐room hotel, 22 condominiums, 19 replacement rent-­‐controlled units, affordable housing, a public rooftop observation deck and street-­‐level retail and restaurants. The project also includes a new 36,000 square-­‐foot museum campus that consists of two landmarked buildings that will be adaptively reused and preserved as well as a Gehry Partners designed cultural building with exhibition space and museum plaza.

As seen from Santa Monica Boulevard and Ocean Avenue, the Ocean Avenue Project will help improve the pedestrian experience better connecting Ocean Avenue to Santa Monica’s 3rd Street retail core and the Promenade:
Ocean Avenue Project Santa Monica
image © Gehry Partners, LLP

“We’ve owned the majority of this property for decades and have been searching for the right project for this very special site and for Santa Monica,” said David Paul, president of M. David Paul Associates. “We are excited about the potential to create a new cultural anchor for residents and visitors with a Gehry-­‐designed building and museum campus.”

The Ocean Avenue Project was designed to be consistent with the vision and design principles of the City of Santa Monica’s Land Use and Circulation Element (LUCE) and the City staff’s recommendations for the Downtown Specific Plan (DSP) as well as incorporate the majority of community benefits highlighted as priorities in each. The project location has been specifically identified as a “key investment site” in LUCE and an “opportunity site” in recommendations by City staff for inclusion in the DSP. Both of these planning documents designate a limited number of sites in the downtown area that could be considered for more density and height, if the design and program of the project incorporates significant community benefits.

A public rooftop observation deck:
Ocean Avenue Project Santa Monica
image © Gehry Partners, LLP

“Our project team has strong local roots, so we feel a tremendous amount of responsibility to create a project that brings real community and cultural benefits and positively contributes to Santa Monica’s future,” said Jeff Worthe, president Worthe Real Estate Group. “We look forward to working with the community on this exciting project.”

The Ocean Avenue Project will also strengthen the local economy and is projected to generate $72.7 million per year in direct and indirect spending, 1,394 jobs during operations and $4.0 million in new tax revenue to the City annually.

The Ocean Avenue Project’s application has been filed with the City of Santa Monica and must go through the City’s float-­‐up review process in front of the Planning Commission/Architectural Review Board and City Council in which a proposed project is evaluated and a determination is made on whether the project can proceed through the formal Development Agreement, environmental review and hearing and review process.

Ground Floor Plan:
Ocean Avenue Project Santa Monica
image © Gehry Partners, LLP

Ocean Avenue Project Santa Monica images / information from Gehry Partners, LLP

Frank Gehry

Location: Ocean Avenue, Santa Monica Boulevard, Santa Monica, City of Los Angeles, Southern California, USA

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About Gehry Partners, LLP

Founded in 1962 and located in Los Angeles, California, Gehry Partners is a full-­‐service architectural firm with broad international experience in museum, theater, performance, academic and commercial projects. The work of Gehry Partners has been featured widely in national and international newspapers and magazines, and has been exhibited in major museums throughout the world. Mr. Gehry has earned several of the most significant awards in the architectural field including the Pritzker Prize, AIA and RIBA Gold Medals, and the Praemium Imperiale. He was inducted into the College of Fellows of the American Institute of Architects in 1974, and his buildings have received over 100 national and regional A.I.A. awards. Notable projects include: the Guggenheim Museum Bilbao in Bilbao, Spain; the Jay Pritzker Pavilion at Millennium Park in Chicago, Illinois and the Walt Disney Concert Hall in Los Angeles, California. Mr. Gehry has been a resident of Santa Monica for 44 years.

About M. David Paul Associates & Worthe Real Estate Group

Since 1967, M. David Paul Associates has been committed to a long-­‐term ownership philosophy with its development and acquisition activities in the Los Angeles area. The company has achieved lasting value and created some of the highest quality office environments, which support vibrant and active business communities throughout the region today. The company has been headquartered in Santa Monica since 1975 and employs over 70 individuals.

Following in this same tradition, Worthe Real Estate Group now owns in excess of 5,000,000 square feet of properties throughout Los Angeles County. The company owns and operates a number of projects in Burbank and in the Los Angeles area, including The Pointe, LEED Gold office project at 2900 Alameda in Burbank, the MTV Building 2600 – 2800 Colorado Avenue in Santa Monica and most recently, the redevelopment and adaptive reuse of a former USPS distribution facility into high-­‐end creative and production space. Jeff Worthe, president of Worthe Real Estate Group and his family live in Santa Monica.

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Website: Ocean Avenue Project