Avenida Housing, Rajarhat, India

Avenida Housing, Rajarhat real estate, Luxury India home design, Modern Indian property photos

Avenida Housing in Rajarhat, India

22 August 2023

Design: Edifice Consultants

Location: Rajarhat, New Town (Kolkata), West Bengal, India

Avenida Housing

Images by Purnesh Dev Nikhanj

Avendia Housing, India

‘Avenida Housing’ is located at Rajarhat, a planned urban centre at the fringe of the city of Kolkata, with stunning views of the rural landscape in the backdrop. The developer’s brief called for a residential footprint of approximately 1.5 million sq. ft on 13 acres of land.

Avenida Housing

Avenida exhibits a set of spatial narratives that exemplify the idea of an invigorated urban dwelling-pattern through a strong sense of community living and shared social spaces. The design asserts the idea of a public realm within a tree-lined central boulevard – suffused with a series of activities and creating a platform of social engagement for the residents.

Avenida Housing

The design process for Avenida started with the extrapolation of spatial characteristics that still exist in the core town area of Kolkata and have been transforming since the colonial era. The spatial relationship between the walkable streets, public plazas, nodes, and squares was reinterpreted to suit contemporary needs, and incorporated in the master plan to create the quintessential sense of place-making that defies privatised and individualistic segregation pattern typically seen in modern gated communities. These urban elements comprise of:

Avenida Housing

Boulevard, the public realm: The plaza with an entrance gateway marks the moment of arrival with a low-rise clubhouse defining the street edge. The 29-storied residential towers have been planned to counterpoise the curvilinear boulevard in a radial pattern; the towers have been oriented towards the South and South-East, to respond to the prevailing wind-pattern for maximum airflow into the habitable spaces.

The boulevard embodies the inherent socio-cultural values of our society – it is a place of social interaction, recreation, cultural activities, and occasional festivities. The temporary festival corner, an art gallery, a library with an outdoor tea bar, a grocery and vegetable store, an ATM, health-care support, a corner café, and a child-care facility are all spread along the walkable 200m long curvilinear street, opening into single-storey colonnades, and defining the urban character of the neighbourhood.

Avenida Housing

The festival pavilion and the art gallery are placed adjacent to the arrival plaza, to be able to collectively host many people and create an interactive interface with the city. A series of low-rise townhomes and courtyard homes define the other edge of the boulevard, accorded a degree of privacy from the activities on the boulevard through tree-lined avenues. The overall sectional arrangement with a sidewalk, outdoor seating spaces, tree lines and low-rise built mass intensify the spatial relationship with the street at human eye level.

Placed between the townhomes and two of the residential towers, an elevated landscape park with a community space and outdoor sit-outs is further connected to the boulevard through a grand staircase; characterized by a relatively passive and quiet spatial quality that counterbalances the active boulevard, the landscaped park connects the backyards of the town-homes and provides a tranquil space to repose for individuals and smaller gatherings.

Avenida Housing

The vehicular drop-off points for all the towers are located on the secondary streets that branch out from the boulevard, thus alleviating the boulevard from vehicular pressure. A dedicated pedestrian network connects the whole site, making it a universally accessible, entirely barrier-free environment.

Spatial Character: The master plan exhibits a multiplicity of spatial characters through the transitional sequence from public to the private realm and vice-versa. Spatial transition from the boulevard to the secondary lanes, from the elevated park to the walking trails, from the sculpture court to the community lounge at tower-base, collectively manifest this multiplicity. The base of each tower, at grade, is designed to house garden apartments with their front gardens above human eye-level from the abutting street. It provides a sense of privacy to the private gardens while keeping them connected to the street, reminiscent of living in an individual house. It also provides a green edge to the streets.

Avenida Housing

Lifestyle choices: A total of 30 atypical units have been designed to offer a range of lifestyle choices in the neighbourhood. The town-homes and the courtyard houses hold within them intimate sanctuaries of private nature-scapes; each tower houses a variety of unit types, starting with garden apartments at the base, intermediate duplex units every five floors, 2-bed and 3-bed simplex units and penthouses on top to offer a lifestyle mix within each tower. Every unit has deep balconies and decks as outdoor spaces.

Climate responsivity: The predominant South and South-east orientation of the built masses is a climate-responsive strategy to maximize the airflow within. The streets, the amenity spine, and the elevated park remain shaded by the towers for most of the day. More than 55% of the apartments have uninterrupted views of the surrounding landscapes.

Avenida Housing

Architectural expression: The built vocabulary of Avenida re-interprets colonial-era architectural elements of Kolkata, to script a distinct and contextual lexicon at the street level. Two such elements, twin columns, and horizontal shading louvers, have been adapted to form a façade that continues through the amenity spine, the clubhouse, and the bottom two floors of the residential towers.

The harmonic repetition of these elements imbues a part-to-whole and whole-to-part relationship in the entire neighbourhood streetscape. Above this, the built mass of the towers rises with a façade that continues the material palette of the streets below, responsive to climatic conditions and primed to create comfortable living spaces within.

The deep balconies provide personal outdoor spaces and buffer the interiors from the harsh sun, in addition to bolstering the spatial transition between the built and the open; further, a combination of horizontal and vertical fins (projected from the external surface by 500 mm) around the building openings has been used to create a façade exoskeleton that cuts the solar glare and shades the building surface.

Avenida Housing

By prioritising the public realm over a private one for increased interaction, by prioritising walkability over drivability for a healthier lifestyle, and by prioritising climate responsiveness over indifference for better thermal comfort and environmental sustainability, ‘Avenida Housing’ is a step towards handing the city back to whom it belongs – the citizen.

Avenida Housing, India – Building Information

Name of Project: Avenida Housing
Location: Rajarhat, New Town (Kolkata), West Bengal, India
Contact Person: Mr. Siddhartha Roy (TATA Housing), Mr. Mayukh Sarkar (TATA Housing)
Email: [email protected]
URL: http://www.tatahousing.in/

Principal Architects: Edifice Consultants
Design Team: Manoj Choudhury, Subhrendu Das, Debashree Turel, Ritu Mohanty Padoda, Akhil Ladda, Parag Mistry, Amrita Maitra, Uday Goswami
Construction Team: Sanil Kumar, Sandeep Naikude, Nilesh Dongre, Sudip Choudhury, Paromita Chanda, Uday Goswami

Site Area (sq ft and sq m): 13 Acres / 52,600 SqMt / 5,66,280 SqFt
Built-Up Area (sq ft and sq m): 17.8 lakh SqFt / 1.65 Lakh SqMt
Start Date: February 2013
Completion Date: June 2019

Avenida Housing

Photographer: Purnesh Dev Nikhanj

Avenida Housing, Rajarhat, India images / information received 030823 from Edifice Consultants

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