Dubai Sleep Challenge, Second INDEX Design Event of 2018 in Dubai, UAE Property Trade Show News

INDEX Dubai Sleep Challenge

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Dubai, 5th August 2018: Are you that person who could sleep through a fire drill? The chronic snoozer? The type who can fall asleep anytime, anywhere?

INDEX Dubai Sleep Challenge

On 16th September 2018, the first ever INDEX Dubai Sleep challenge, sponsored by DeRUCCI, will pit Dubai’s best nappers against one another to see who can enjoy the longest, most peaceful snooze right in the middle of the exhibition floor, abuzz with exhibitors and visitors at the autumn edition of, the Middle East’s leading interiors exhibition, INDEX.

INDEX Dubai Sleep Challenge

In the UAE, 90 per cent of people are not getting enough sleep, according to the results published by researchers at the University of Michigan in the United States based on comparing global sleep patterns. A good start for the sleep-starved could be a good quality bed. According to the Sleep Health Foundation, ‘an important factor that contributes to a good night’s sleep is the right mattress’.

INDEX Dubai Sleep Challenge

INDEX event director, Samantha Kane-Macdonald, said, “Increasingly, the ‘right bed’ is gaining importance in homes as well as hotels worldwide. A recent survey by found that nearly 81 percent of travelers say a comfortable bed is the “single most important” feature in a hotel room.

INDEX Dubai Sleep Challenge

“DeRUCCI has just opened its flagship shop in Dubai and this unique contest taking place at the first autumn edition of INDEX, is a great way for the bed superstore to showcase its superior quality bed range that promises to make a good night’s sleep a breeze”.

INDEX Dubai Sleep Challenge

To participate, all you have to do is share your most memorable or bizarre sleep story in 150 words on An eventful sunset snooze, unforgettable hotel stay, a gripping fireside camp-out, or the time you slept on the floor of a train for a 16-hour journey, all tales of slumber are welcome!

Entries have to be submitted before 2nd September 2018.

Four contestants will be shortlisted from the entries received, to go head-to-head in a three-hour siesta contest that will take place on mattresses from DeRUCCI. The winner will take home a brand new bed which will be perfectly matched to the individual’s sleep requirement assessed by DeRUCCI’s signature digital Mattress Selecting System.

INDEX Dubai Sleep Challenge DeRucci

September’s INDEX exhibition will be running alongside The Hotel Show Dubai, The Leisure Show and the FIM show at Dubai World Trade Centre from 16th – 18th September 2018. Together, they will offer threedays of B2B product sourcing and networking opportunities for professionals working across the interiors, design and hospitality industries.

For more information, visit

INDEX Dubai Sleep Challenge images / information received 050818

INDEX Interior Design Event in Dubai, UAE

Second INDEX Design Event of 2018, Dubai, UAE

FIM Furniture Component & Materials Event

INDEX Interior Design Event in Dubai, UAE

INDEX 2018: an Exploration of self-expression

INDEX’s Euan McLelland with Michelle Larkworthy and Selini Bishop of Bishop Design (Rogue):
INDEX's Euan McLelland with Michelle Larkworthy and Selini Bishop of Bishop Design (Rogue)

Artwork by Godwin Austen Johnson (GAJ):
INDEX Artwork by Godwin Austen Johnson GAJ

INDEX Design Series in Dubai
INDEX Design Series in Dubai |
image courtesy of INDEX 2017

Location: Dubai World Trade Centre, Dubai, United Arab Emirates

Dubai Architecture Tours

Links from 2017 Event:

INDEX Design Series Dubai Event
INDEX Design Series in Dubai |

INDEX Design Series Dubai Keynote Speakers
INDEX Design Series Dubai

Dubai Architecture

Dubai Signature Towers

Madinat Al Soor UAE

Atlantis Hotel The Palm Dubai

Comments for the INDEX Dubai Sleep Challenge 2018, UAE page welcome

Website: INDEX Design Series Dubai, UAE