MINTH Group Headquarters Jiaxing Building Development, Chinese Architecture

MINTH Headquarters Jiaxing Building

New Office Building Development in China for Automotive Firm – design by MORE

21 Sep 2017

MINTH Group Headquarters Jiaxing Building

Design: MORE, Architects

Location: Jiaxing City, Zhejiang Province, China

MINTH Group Headquarters Jiaxing Building


The transition from ‘made in China’ to ‘designed in China’, forces companies to rethink their work methods. Hence, the Chinese office is facing dramatic changes. Unpredictable organizations, new types of work and the impact of technology alter the 21st century office in a major way. For the headquarters of car company MINTH, MORE designed a radical new office typology.

MINTH Headquarters Jiaxing Building

In 2009, China overtook the U.S. as the world’s biggest auto market. MINTH Group is a key player in this expanding and changing industry – a leading supplier of exterior auto parts with a growing impact globally. The Jiaxing-based company built a new office to house their 800 staff headquarters, in an area that was a farm field only 10 years ago – from no tech to high tech in a decade.

MINTH Headquarters Jiaxing Building

MINTH has experienced a similar lightning speed in its development since its start in 1992 – from the production of car parts to the design and production of electric vehicles. How to design a headquarters in such a dynamic yet unpredictable environment?

MINTH Headquarters Jiaxing Building

Collaboration and interaction foster innovation, and should be at the core of 21st century office work. Simultaneously, work has changed from desktop, to laptop to mobile. All this requires – for an office environment – to absorb these changes and turn them into opportunities.

MINTH Headquarters Jiaxing Building

MORE proposed a radical design strategy, not based on program, but at embracing change. The key driver is the unpredictability of the environment and the ability of the office to adapt. The design maximizes the contrast between the fixed items (screens, storage, pantries, printers, etc.) and the flexible ones (people) through a system of walls: the barcode.

MINTH Headquarters Jiaxing Building

The ‘bars’ in this scheme are fixed; the space in between can densify over time – depending on the development of the activities of the company, creating a crossover between the traditional cell office and the office landscape typologies.

MINTH Headquarters Jiaxing Building

Having a closed aluminum side for storage and an open translucent side for sharing information, the bars create a diverse setting; an aggregation of ‘rooms’ that can change and alter. The shifted bars allow for views and communication between project teams and departments. By placing the bars in a north-south direction, sunlight enters deep into the building.

MINTH Headquarters Jiaxing Building

The project is organized around the central lobby, which can be understood as the very heart of the building. A gentle stairs, which connects the lobby with the training center on the second floor, can be used for public events, gatherings and informal meetings – various sorts of collectivity.

MINTH Headquarters Jiaxing Building

The project contains several ‘specials’ to stimulate collectivity. The circular lecture room allows a speaker to stand in the middle of his audience, and the listeners to see each other. The VIP rooms on the second floor are entirely made out of wood – contrasting the industrial materials in the rest of the building. The green lobby creates a lush environment with plants where workers can unwind. The so-called ‘war rooms’ create confidential brainstorms in a ‘James Bond-like’ setting. Informal areas with dedicated designed furniture create space for spontaneous meetings.

MINTH Headquarters Jiaxing Building

The ceiling in the whole building is made of white steel mesh panels with all installations – HVAC, sprinkler, smoke detectors, baffles, lighting etc. – integrated above them. On every floor, the orientation of the LED lights differs, to generate a unique identity per floor.

The industrial materials – steel, glass, aluminum – and the flawless, grid-like organization, are a clear reference to MINTH’s industrial background. Yet, they clearly define this firm’s spirit in being a leading high tech company.

MINTH Headquarters Jiaxing Building

MINTH Group Headquarters Jiaxing – Building Information

Title: Headquarters, MINTH Group, Jiaxing, CN
Area: 20,000 sqm
Typologies: Interior Design, Furniture design
Design: 2014-15
Construction: 2015-16

Daan Roggeveen, Robert Chen with
Concept: Jaime Fernandez Rosa, Francesca Gatti
SD: Jaime Fernandez Rosa, Francesca Gatti, Sabine van der Heijden, Edbert, Veronica Lopez Santamaria
DD: Sander Marino, Jaime Fernandez Rosa, Xin Dogterom, Wang Bizhou, Andrea Pisanu, Mandy Han, Lai Zheheng, Sun Furui, Phoebe Yin
CD: Sander Marino, Chuang Jui-Heng, Jaime Fernandez Rosa, Jasmer Ma
Construction: Chuang Jui-Heng, Xue Guangjie

Photography: WassinkLundgren

About MORE
MORE Architecture is an international research-based office for architecture, founded by Daan Roggeveen and Robert Chen. Based in Shanghai and Amsterdam, MORE strives to create contemporary notions of collectivity in the projects they work on globally.
MORE recently finished Jiaxing Island (with AIM) and contemporary art gallery BANK in Shanghai. Current projects include a canal house in Amsterdam, a boutique hotel in the mountains of Anji (both under construction) and an urban plan in Accra, Ghana (with OKRA, MLA+, FABRIC and MIXST). Through the Go West Project, MORE is continuously involved in urban research in Africa.
MORE was recently included in the AD100, the list of 100 most influential design firms in China.

Contact: MORE Architecture Shanghai / Amsterdam
[email protected] Instagram: @more.architecture

MINTH Headquarters Jiaxing Building images / information received 210917

Location:Jiaxing City, Zhejiang Province, China

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