Build password reset emails best practices guide, Data security advice, Contact information and social media links

Best Practices to Build Password Reset Emails

28 June 2024

Data security is not a joke. Users must be confident that you are supportive and they can rely on you. When it’s time for them to update their password, make sure to offer them the chance to do so without disrupting their trust in any way. Keep all uncertainty away from this process.

That’s where a great email template design and copy for reset email come in place. To give you some great ideas on making your own emails for resetting passwords shine, you need to look at password reset email examples and tips, right?

That’s exactly what we’ve prepared for you in this article.

Build password reset emails best practices

Reset Password Email Examples of What to Include

Users only want to change their passwords in this email, so keep your message simple, clear, and easy to understand. It must make it easier for recipients to reset their passwords without confusing them with excess information.

For this, equip your password reset email with the following:

  1. A punchy subject line that is straight to the point. Make it clear from what company they are getting this email.
  2. A brief explanation of the reason for sending this message.
  3. A link to reset the password.
  4. A deadline for the link to reset the password.
  5. A clear call-to-action.
  6. Contact information and social media links for additional inquiries.

Best Practices to Build Great Password Reset Emails

Ok, now you have a perfect understanding of what to put into your password reset emails. Great! It’s high time to focus on creating a responsive and engaging message. Luckily, we’ve compiled the top tips for you to use to come up with great emails.

1. Make Your Email Really Short

Yes, keep it simple. There is no need to write long poems here. One sentence could be just fine. Sounds like something strange? How can a password reset email be used as one sentence only? Yet, it’s totally doable. All you need is 1 sentence, 1 image, and 1 call to action. And this is more than enough to make your subscribers happy in this case. At least they will get what they request for and no other fluff. Here’s a password reset email message example from Lingo that drives it home just like that.

2. Add a Nice, Thoughtful Banner

Banners are a fantastic choice for conveying the main message of an email. Why? Readers will quickly grasp the purpose of the newsletter upon opening it. Always try to make a password change email template responsive. This will save you a lot of time and effort.

3. Add a Link to Reset Password and a Button

It is more effective to avoid potential mistakes by users than to deal with their frustrated messages afterward. Adding a link in addition to a button can prevent issues where the button does not function correctly. Therefore, your users will have the capability to change their password in case a button becomes nonfunctional.

More Password Reset Email Tips

We are not done yet. Here is a password reset message example from which you can get inspiration.

4. Include Only Key Details

Don’t make your emails too fancy. Include only key info. Also, add a short reminder to your users when they actually ask for their password reset.

5. Explain to Users What to Do in Case They Didn’t Ask for a Password Reset

This is also a good thing to add to your reset password emails. Give them a simple option here. Tell them to ignore this email about password reset, as experts from Zapier suggest in their password reset email example.

6. Send a Confirmation Email

As for me, I’ve got a lot of accounts. No wonder I occasionally struggle to remember all my passwords. Then I realized that I had reset the password that I had forgotten. The next time I attempt to sign in to my account, I may become frustrated if the password is incorrect (especially if it is one that I have forgotten).

It may seem strange, but it occurs. It would be more beneficial to send a confirmation email to users like me displaying information about when the password was updated.

7. Spend less time creating a password reset email

Work smarter, not harder. Instead of sitting down and designing your email from scratch, go for a template. Choose the one that resonates with you. Upload your images, add copies, and edit text and email blocks. Viola. You are ready to go!

8. Make It Clear About the Expiration Time

This tip is one of the top password reset email practices. Security experts suggest using links that expire quickly (ideally within 24 hours) to prevent anyone else from being able to access the link again. Highlight the expiry time to ensure the receiver doesn’t overlook it.

Comments on this guide to Build password reset emails best practices article are welcome.

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