HEYTEA Store at Hongqiao Xintiandi

HEYTEA Store, Hongqiao Xintiandi Retail Interior, Shanghai Development, Chinese Architecture Images

HEYTEA Store at Hongqiao Xintiandi, Shanghai

Minimalist Modern Interior Shop Design in China design by DAS Lab

25 July 2019

HEYTEA Store at Hongqiao Xintiandii Building

Interior & Installation Design: DAS Lab

Location: Shanghai, People’s Republic of China

Heytea Store Hongqiao Xintiandi

A brand is a tool of cultural communication. In the interior design of HEYTEA store at Hongqiao Xintiandi, DAS Lab chose space as a medium and try to find the core of emerging brands of tea drinks from local market, and to establish a unique identity of this pioneering brand.

Heytea Store Hongqiao Xintiandi

Extended from the brand’s identity — “inspiration of tea”, DAS Lab tries to connect the territorial symbol and the contemporary retail under spacial context. The concept of the design is composed of three parts: internationalized aesthetic combines the locality and contemporaneity of territorial symbols; highly recognizable focal points in commercial spaces; the reproducibility of construction material and crafts.

Heytea Store Hongqiao Xintiandi Heytea Store Hongqiao Xintiandi

The space, structured by stainless steel in sliver gray, made a distinct contrast with the large area of red mortar, conveying the idea of a balance between the store’s business performance and the brand’s cultural value. The red motar simulated the texture of rammed earth, a traditional material in China, which delivered a vigorous power when in comparison with the lightness of the structure, thus an oriental sense of control and release is raised within the space.

Heytea Store Hongqiao Xintiandi Heytea Store Hongqiao Xintiandi

The conception of the space started with a section, where the light penetrates into the interior through the rectangular openings on the facade, and the double-height oblique ceiling has cut out a new architectural form. We hope such approach itself could be powerful enough to show people the boundary of spaces and the results of physical experiences.

Heytea Store Hongqiao Xintiandi

The idea of Local is a respond to Eastern context, territorial culture and business performance after a thorough study upon them. Such respond brought back the nature of locality. At the same time, the contemporary space interpreted the brand of HEYTEA and conveyed its soul to the widest customers.

Heytea Store Hongqiao Xintiandi Heytea Store Hongqiao Xintiandi

The Local – HEYTEA Store in Shanghai – Building Information

Project Location: Hongqiao Xintiandi, Shanghai, China
Interior & Installation Design: DAS Lab
Principal Designer: Li Jingze
Design Team: Qian Yu, Xiang Guo, Duan Jinjin, Lu Zhangyu, Chen Zeyuan
Area: 120 sqm
Key Materials: Stainless Steel, Terrazzo, Diatom mud
Design Period: 12/2018-02/2019
Construction Period: 02/2019-05/2019
Project description and drawings offered by DAS Lab

Heytea Store Hongqiao Xintiandi

Heytea Store Hongqiao Xintiandi

Photographer: Shao Feng

HEYTEA Store at Hongqiao Xintiandi, Shanghai images / information received 250719

Location: Shanghai, China

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