Fairmont Taghazout Bay Morocco Hotel Building, Moroccan Atlantic coast Accommodation, Architecture Images

Fairmont Taghazout Bay on Morocco Atlantic coast

24 March 2022

Design: Scape Design

Location: Morocco – Mediterranean waterfront site

A Landscape Inspired by Berber Journeys in Nature

Entry Courtyard:
Fairmont Taghazout Bay on Morocco Atlantic coast

Fairmont Taghazout Bay in Northern Morocco

Scape Design’s Latest Project Anchors Fairmont Taghazout Bay in a Sense of Place

March 24th, 2022 –  Fairmont Taghazout Bay, on the Atlantic coast of Morocco near Agadir, has recently opened featuring a naturalistic and biodiversity rich resort landscape by the award-winning London-based practice, Scape Design. The outcome of a project which began for Scape some 10 years ago with a significant masterplanning exercise for the bay itself, the Fairmont resort offers a narrative that emerges from the natural world of its location as well as from the way of life of the indigenous Imazighen Berbers who once inhabited the nearby foothills of the Atlas Mountains.

Entry Drop off:
Fairmont Taghazout Bay Morocco Atlantic coast building

The layout of the resort is inspired by the journeys of the semi-nomadic Berbers as they travelled along ancient routes between mountains and sea, following wadis and riverbeds. Often dried-up in this arid region, the wadis are interspersed with astonishing oases where tumbled river pebbles come together with wildflowers and palm trees.

Adult Pool Cabannas:
Fairmont Taghazout Bay Morocco Atlantic coast

“We worked hard to give the resort’s masterplan the spirit of these places with “wadis” snaking through the site from the entrance down to the beachfront creating circulation routes, numerous vantage points and areas of green planting and shade. Always mindful the effects of climate change on our work, the guest experience is intrinsically, yet subtly, linked to the cultural history and changing geography of the area,” says Philip Jaffa, Founder of Scape Design. “This is very different from the typical hotel or resort plan in Morocco which gravitates around courtyards. The client and the project team were driven to create something that spoke of the location and its rich history steeped in man’s deep connection with nature.”

Adult Pool:
Fairmont Taghazout Bay Morocco Atlantic coast resort

Another key objective for the team was to minimise the visual impact of the buildings and the structural fill, while at the same time ensuring that each of the 146 guestrooms, suites and villas, as well as the restaurants, all had picture-perfect views towards the Atlantic Ocean and the sunset to the West.

Reinforcing the geographical vision, dry channels framed with verdant grasses and succulents wind their way from the resort entrance through terraced resort hillside and soften as the topography eases to meet the beach front. They articulate spaces, drawing guests to carefully positioned vantage points and opening onto lush plateaus where swimming pools, restaurants and bars are revealed. Water is used sparingly to add drama to key locations and to create unexpected moments along the journey. Where there are water pools, Scape took its cue from desert blooms in the mountains using fragrant native and long-flowering species. As the ocean breeze comes in, the grasses and flowers sway in the wind in contrast to the motionless succulents, echoing the fundamentals of the concept. There are areas of high intervention and design which have strong impact and other areas that feel as if they have happened by chance.

Pool Bar + Grill:
Fairmont Taghazout Bay Morocco hotel

A walled arrival court shaded with date palms and olive trees heralds “you are here”, where the sound of splashing water gently cools the space. As guests walk into the lobby, they are greeted with six-metre-high floor to ceiling glass panels, revealing the panoramic view over the resort to the ocean beyond.

Walls and enclosures are used to screen and guide guests through the informal landscapes and build anticipation until a sliver of light allows a glimpsed view through into another carefully crafted space or breaks open into a new landscape framing views beyond. Concealment and subsequent reveal of exceptional views are seen in nature and used in the most ancient of Morocco’s landscapes. Although Fairmont Taghazout Bay is a thoroughly modern destination, age-old design principles and delicate touches of Berber culture have been woven throughout, crafted to provide areas of tranquillity nestled amongst olive and almond groves where the guest can feel totally immersed in nature.

Entry Drop off Night shot:
Fairmont Taghazout Bay Morocco hotel

Each of Fairmont Taghazout Bay’s restaurants offer a distinctive experience, whether that is relaxing on the arrival terraces taking tea, poolside family dining, the floating pavilions of the main restaurant overlooking the extensive grounds, or panoramic views from the speciality restaurant positioned atop a landscaped promontory at the very heart of the resort. The resort also offers a well-equipped conference centre and ballroom, with arrival through a series of walled, arid garden rooms that frame glimpsed views and create shaded break-out seating.

Sunken dinning pod:
Fairmont Taghazout Bay Morocco hotel

The sunken oasis of the spa garden is indeed a special destination, nestled into a quiet corner and informed by the rustic charm of the quaint Berber villages that are set within hillsides and scattered throughout the eastern Atlas Mountains. Each treatment building is accessed through its own private garden with lush bougainvillea and aromatic rosemary trailing over the earthen-clad walls that surround it.

“The architectural and landscape features influence the site equally, thus creating a natural rhythm with many opportunities for discovery,” adds Philip Jaffa. “The result is a very romantic feel, one which is contemporary and luxurious but, at the same time, uniquely anchored in sense of place connected to nature and the surrounding natural environment.”

Architects on Fairmont Taghazout Bay were HKS Architects, London and Asamad Achari; the interior designers were Wimberly, London.

Illuminated landscape walls:
Fairmont Taghazout Bay Morocco hotel

Photos : Fairmont Taghazout

Scape Design

Provoke thought; evoke emotion

Scape Design was funded in 2000 by Philip Jaffa. Since then, the practice has helped define contemporary landscape design in hospitality settings, creating high-quality guest experiences for an increasingly connected and environmentally conscious audience who is demanding a new kind of luxury. Based in London and working across the world, the company’s projects include: Mandarin Oriental, Bodrum; Mandarin Oriental Bosphorus; Four Seasons hotels in Dubrovnik and Santorini; Rosewood Doha; Corfu Imperial and White Palace for Grecotel, Laucala island, Fiji and several boutique eco-resort projects in Mediterranean Europe and the Canary Islands.

Philip’s commitment to progressive design means that Scape is both pioneering and questioning in its desire to harmonise commercial pressures with the need to address the global impacts of climate change and biodiversity loss. Last year, Philip collaborated with artist Es Devlin to design the award-winning “Forest for Change” at the London Design Biennale, swiftly followed by the “Conference of The Trees” at COP26 Glasgow, both advocating action on climate change and the legacy planting of urban forests.


Fairmont Taghazout Bay Morocco Hotel images / information received 240322

Location: Morocco, North Africa

Morocco Hotels

Morocco Hotel Designs – selection:

The Sofitel Tamuda Bay – A New Resort, M’diq
Design: Galal Mahmoud, GM Architects
The Sofitel Tamuda Bay - Morocco Building News
image from architects
The Sofitel Tamuda Bay in Morocco

Radisson Blu in Marrakech
Design: Atelier Pod
Radisson Blu in Marrakech
image from architecture firm
Radisson Blu in Marrakech

Moroccan Architecture

Morrocan Architecture Designs – chronological list

Morocco Architecture News

Guelmim Airport
Design: Groupe3Architectes
Guelmim Airport Morocco Architecture News
photography : Fernando Guerra / FG+SG and Groupe3Architectes
Guelmim Airport Building

Villa Zevaco Restaurant Casablanca
Design: Andy Martin Architects
New Restaurant in Casablanca

Anfa Place, Casablanca, northern Morocco : mixed-use Moroccan development
Design: Foster + Partners
Anfa Place

Rabat Grand Theatre, northern Morocco
Design: Zaha Hadid Architects
Rabat Grand Theatre

Casablanca Twin Center, northwestern Morocco
Architect: Ricardo Bofill – ‘Taller de Arquitectura
Casablanca Twin Center

Morocco Architecture

African Buildings

Comments / photos for the Fairmont Taghazout Bay Morocco HotelMoroccan Accommodation Architecture page welcome