Premier Tower, Melbourne Mixed-Use Development, Real Estate Project, Architecture Images

Premier Tower CBD, Melbourne

Mixed-Use Building Project in Victoria design by Elenberg Fraser Architects, Australia

24 Sep 2019

Premier Tower Melbourne Building

Architects: Elenberg Fraser

Location: Melbourne, Victoria, Australia

Premier Tower

This might be the first time you’ve heard Elenberg Fraser say this but at our new mixed-use project at 134-160 Spencer Street there’s actually less than meets the eye. Well, kind of. It’s true that the responsive approach to precinct regeneration sets a new bar for mixed-use developments.

One could even say that this building, which sits directly in front of Southern Cross station – the first thing people see when arriving – will anchor the increased westerly shift of the CBD, heralded by the regeneration of Docklands, Fishermen’s Bend and Southbank.

But believe it – the twists and turns of this new project belie its pure and simple, first principles rationale – Occam himself would be proud.

This project is the culmination of Elenberg Fraser’s significant research into how to best work with individual site and climatic constraints, brought together using their new parametric modelling techniques.

The complex form – a vertical cantilever – is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements. Art and science? You betcha. For those more on the art than science side, Elenberg Fraser will reveal that the form does pay homage to something more aesthetic – Elenberg Fraser trust you’ve seen the music video for Beyoncé’s Ghost.

As far as this project goes up, the architects focus also extends outwards – with retail space as well as hotel rooms and apartments, the whole precinct is designed with a more long-term view to urban design, creating a self-sustaining development. With three street frontages the building’s podium steps down from the tower’s lofty heights to respond to its heritage surrounds.

Elenberg Fraser cannot deny that this is one stunning building – afterall, the simplest solutions are usually the best.

Premier Tower, Melbourne – Building Information

Architect: Elenberg Fraser

Project size: 90550 sqm
Completion date: 2019

Civil / Structural Engineer: WSP Group
Quantity Surveyor: WT Partnership
Town Planner: Urbis
Acoustic Engineer: Vipac Consultants
Fire Engineer: Omnii
Geotechnical Engineer: Golder Associates
Traffic Engineer: Cardno Grogan Richards