Mercedes-Benz Brand Center Dubai, AMG Kaffeehaus United Arab Emirates building, New UAE architecture images

Mercedes-Benz Brand Center in Dubai

post updated 17 May 2025

Design: heller studios

Location: design district D3, Dubai, United Arab Emirates

Photos by heller studios

16 February 2024

Mercedes-Benz Brand Center Dubai, UAE

Rethinking the traditional Autohaus

The ambition with the Mercedes-Benz Brand Center was, to make Mercedes-Benz, a lifestyle icon, in close proximity to the design district D3 in Dubai. A space with multiple attractors- making the customer visit it over and over again.

Art & Retail is merging into one brand experience.

The minimal aesthetic creates a serene backdrop for this cultural platform, morphing exhibition, seminar, entertainment, art, and science into one cohesive space and is served by an elegant AMG Kaffeehaus.

“Sensual purity”, the design concept of the brand Mercedes-benz, is being expressed through the two continuous flowing ribbons.T o emphasize the courtyard, they areopening up, giving space to the event arena in the ground floor as well as the hospitality terraces on level 1.

To emphasize the courtyard, the two ribbons are opening up, giving space to the event arena in the ground floor as well as the hospitality terraces on level one.