White Is Good Shop Weipo, Luoyang, Henan Province building, Chinese commercial architecture

White Is Good Shop in Weipo, Luoyang

8 July 2025

Architecture: designRESERVE

Location: Weipo, Luoyang, Henan province, China

Photos: Huaer Lin

White Is Good Shop, China

The project site is located in the village of Weipo, a suburb of Luoyang, the ancient capital city of multiple dynasties in Chinese history. Surrounded by traditional courtyards and kiln houses preserved as housing museums, the area near the old marketplace is expected to see revived community life, boosted by newly constructed boutique shops, cultural venues, and recreational facilities.

Among incoming business owners, the most anticipated is White Is Good Shop by HOWHITE, renowned for its carefully selected household goods packaged with minimal, white-colored eco-friendly materials. Since its first launch in Beijing’s historic Hutong area, the brand has gained popularity for its unique minimalistic aesthetics.

Commissioned by HOWHITE, designRESERVE creates a retail anchor in the heart of the Weipo neighborhood. The fifty-square-meter new home for the brand faces the entry plaza of the village market.

Inside, an original concrete structure is exposed to show the rawness of the space, contrasting with the brand’s signature clean and orderly fashion. Outside, the building is transformed into a public gathering spot with a new envelope, highlighted by its brightness and openness.

White Is Good Shop in Henan Province, China – Building Information

Architecture: designRESERVE – https://www.designreserve.co/

Chief Designer: Fangzhou Lydia Song, Feng Yue
Design Team: Shuai Li, Huaer Lin

Project Title: White Is Good Shop in Weipo, Luoyang

Client: HOWHITE CO.
Project Location: Weipo Xinxu, Mengjin District, Luoyang, Henan Province, China
Project Type: Commercial retail space
Gross Area: 50 Sqm
Completed Year: 2024/04

Materials: polycarbonate sheets, translucent fabric, microcement, aluminum profile, frosted acrylics

About designRESERVE
Founded by Fangzhou Lydia Song and Feng Yue in Beijing and the “Silicon Valley” of California, designRESERVE is an architectural studio dedicated to a sustainable physical society, with a focus on building progressive spaces for the urban economy and culture.

The team consists of professionals from the fields of urban design, architecture, landscape, visual arts, and curation. In the first ten years of practice, and through numerous projects of various scales, designRESERVE has been advocating a “participation domain”, an ideal community with vitality, diversity, and inclusiveness.

Responding to the challenges of the post-globalization era of Chinese cities, the firm’s practice is highly context-specific and is driven by a deep interest in integrating contemporary life into local history and ecology.

Since 2019, designRESERVE has been listed consecutively by Architectural Digest Magazine as one of the most influential architecture and interior firms in China. The works of designRESERVE have been broadly covered by global media and have received professional recognitions such as Architizer A+Awards Jury Winner, A&D Awards Gold, and Future City Awards Grand Medal.