Presentedby Store Le Bon Marché Paris, Parisian Store, Saint-Germain-des-Près Shopping, French Shop

Presentedby Store at Le Bon Marché Paris

29 Sep 2020

Presentedby Store, Le Bon Marché

Presentedby Store at Famous Parisian department store

Design: External Reference

Location: Saint-Germain-des-Près, 7th arrondissement, Rive Gauche (south of the River Seine), Paris, France

Presentedby Store at Le Bon Marché Paris

Images: Presentedby

External Reference unveils the new Presentedby store at Le Bon Marché Rive Gauche, the first project of the studio in Paris. External Reference continues its side to side collaboration started in 2017 with Presentedby and will design a new store opening in October in the Dubai Mall and another soon in Mexico City. Presentedby is known to be the premium consignment store amongst luxury sneaker and streetwear-enthusiasts, attracting some of the biggest names in the music, sport and arts industry.

Presentedby Store at Le Bon Marché Paris

“Paris is one of the main contemporary art centre and it has always been very inspirational for us. Doing this project at Le Bon Marché was a great challenge where we successfully mixed the Art Déco essence of the building with the experimentation of Presentedby. The result is a square 3D matrix scratched on the wooden surface by data.” says Carmelo Zappulla, founder and director of External Reference.

Presentedby Store at Le Bon Marché Paris

For the design of Presentedby at Le Bon Marché, External Reference have drawn inspiration from the enthralling aesthetics of the Art Déco building where it is located, in particular from the square patterns used in the historic glass canopies and also from the iconic escalator built in 1990. In the project, the square patterns have become threedimensional in order to arrange the trainers diagonally along two walls.

Presentedby Store at Le Bon Marché Paris

The volumetric matrix fabricated in ash plywood and 3D-milled generates a wavy texture that reveals the layering structure of the wood. The square blocks are framed by brass lines and arranged in such a way as to optimise the visual perception of the products.

Presentedby Store at Le Bon Marché Paris

This geometrical system of wooden blocks is able to establish a meaningful connection between tradition and future, craftsmanship and digital fabrication, Le Bon Marché and Presentedby.

Presentedby Store at Le Bon Marché Paris

The collaboration between External Reference and Presentedby

External Reference was responsible for designing the concept of the first Presentedby store, which is now its London flagship store, and has since been entrusted by this prestigious brand with the task of designing all its other stores worldwide.

Presentedby Store at Le Bon Marché Paris

The philosophy behind every Presentedby store aims to reach well beyond the conceptions of the so-called ‘sneaker movement’, by pushing further the limits of technology, fashion, urban culture and design.

Presentedby Store at Le Bon Marché Paris

A distinctive feature of this philosophy is that the design of each store should take into account its specific urban context: London, Dubai, Mexico City, Doha, Rijad. Thus, each Presentedby store stands out as a different, unique, innovative project deeply connected with the brand’s unique identity, and with the place where the shop is located.

Presentedby Store at Le Bon Marché Paris

Previous External Reference projects for Presentedby:

– Presentedby / Crep Protect, London, 2017
– Presentedby / Crep Protect 2, London, 2019
– Presentedby x Harvey Nichols, Doha, 2019
– Presentedby x Harvey Nichols, London, 2019


External Reference is an award-winning architecture firm, based in Barcelona, founded and directed by Carmelo Zappulla. With an extensive experience in retail, interior and exhibition design, the studio creates experiential spaces breaking the boundaries between architecture, art, and digital tools.

The studio has built, over the years, an great network of collaboration with international professionals, which allows it to promote the integration of craftsmanship and advanced digital technologies, bringing engagement, interaction and emotions in innovative works built throughout the world.

Among the numerous projects carried out by External Reference, we can highlight retails, interior and exhibition spaces, architecture and hospitality works in UK, South Korea, Thailand, Spain, Italy with upcoming projects in Dubai, Croatia, Russia, Armenia and Barcelona.

Presentedby Store at Le Bon Marché Paris

Presentedby Store at Le Bon Marché – Building Information

Project: Presentedby Store at Le Bon Marché
Location: Le Bon Marché Rive Gauche, Paris, France
Area: 103 m2
Authors: Carmelo Zappulla, External Reference

Presentedby Store Le Bon Marché Paris images / information from External Reference, 290920

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