Presentedby Store Le Bon Marché Paris, Parisian Store, Saint-Germain-des-Près Shopping, French Shop
Presentedby Store at Le Bon Marché Paris
29 Sep 2020
Presentedby Store, Le Bon Marché
Presentedby Store at Famous Parisian department store
Design: External Reference
Location: Saint-Germain-des-Près, 7th arrondissement, Rive Gauche (south of the River Seine), Paris, France
External Reference unveils the new Presentedby store at Le Bon Marché Rive Gauche, the first project of the studio in Paris. External Reference continues its side to side collaboration started in 2017 with Presentedby and will design a new store opening in October in the Dubai Mall and another soon in Mexico City. Presentedby is known to be the premium consignment store amongst luxury sneaker and streetwear-enthusiasts, attracting some of the biggest names in the music, sport and arts industry.
“Paris is one of the main contemporary art centre and it has always been very inspirational for us. Doing this project at Le Bon Marché was a great challenge where we successfully mixed the Art Déco essence of the building with the experimentation of Presentedby. The result is a square 3D matrix scratched on the wooden surface by data.” says Carmelo Zappulla, founder and director of External Reference.
For the design of Presentedby at Le Bon Marché, External Reference have drawn inspiration from the enthralling aesthetics of the Art Déco building where it is located, in particular from the square patterns used in the historic glass canopies and also from the iconic escalator built in 1990. In the project, the square patterns have become threedimensional in order to arrange the trainers diagonally along two walls.
The volumetric matrix fabricated in ash plywood and 3D-milled generates a wavy texture that reveals the layering structure of the wood. The square blocks are framed by brass lines and arranged in such a way as to optimise the visual perception of the products.
This geometrical system of wooden blocks is able to establish a meaningful connection between tradition and future, craftsmanship and digital fabrication, Le Bon Marché and Presentedby.
The collaboration between External Reference and Presentedby
External Reference was responsible for designing the concept of the first Presentedby store, which is now its London flagship store, and has since been entrusted by this prestigious brand with the task of designing all its other stores worldwide.
The philosophy behind every Presentedby store aims to reach well beyond the conceptions of the so-called ‘sneaker movement’, by pushing further the limits of technology, fashion, urban culture and design.
A distinctive feature of this philosophy is that the design of each store should take into account its specific urban context: London, Dubai, Mexico City, Doha, Rijad. Thus, each Presentedby store stands out as a different, unique, innovative project deeply connected with the brand’s unique identity, and with the place where the shop is located.
Previous External Reference projects for Presentedby:
– Presentedby / Crep Protect, London, 2017
– Presentedby / Crep Protect 2, London, 2019
– Presentedby x Harvey Nichols, Doha, 2019
– Presentedby x Harvey Nichols, London, 2019
External Reference is an award-winning architecture firm, based in Barcelona, founded and directed by Carmelo Zappulla. With an extensive experience in retail, interior and exhibition design, the studio creates experiential spaces breaking the boundaries between architecture, art, and digital tools.
The studio has built, over the years, an great network of collaboration with international professionals, which allows it to promote the integration of craftsmanship and advanced digital technologies, bringing engagement, interaction and emotions in innovative works built throughout the world.
Among the numerous projects carried out by External Reference, we can highlight retails, interior and exhibition spaces, architecture and hospitality works in UK, South Korea, Thailand, Spain, Italy with upcoming projects in Dubai, Croatia, Russia, Armenia and Barcelona.
Presentedby Store at Le Bon Marché – Building Information
Project: Presentedby Store at Le Bon Marché
Location: Le Bon Marché Rive Gauche, Paris, France
Area: 103 m2
Authors: Carmelo Zappulla, External Reference
Presentedby Store Le Bon Marché Paris images / information from External Reference, 290920
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