160 Leroy Apartment Building in The West Village

160 Leroy Apartment Building, The West Village, Ian Schrager New York homes, Herzog & de Meuron NY architecture

160 Leroy Apartment Building

Real Estate Development in New York City, NY design by Ian Schrager & Herzog & de Meuron

Dec 9, 2015

Design: Ian Schrager & Herzog & de Meuron

Location: 160 Leroy, The West Village, New York, USA

A New International Style for Residential Living and What Could Be The Last Opportunity To Own A New Home On The Water In The West Village

160 Leroy

160 Leroy Apartment Building in The West Village, New York

“I am not attracted to straight angles or to the straight line, hard and inflexible, created by man. I am attracted to free-flowing, sensual curves. The curves that I find in the mountains of my country, in the sinuousness of its rivers, in the waves of the ocean, and on the body of the beloved woman. Curves make up the entire Universe.” – OSCAR NIEMEYER

160 Leroy

It will be apparent when Ian Schrager’s 160 Leroy building rises out of the ground that it was inspired by the philosophy of the great Brazilian architect Oscar Niemeyer—which Pritzker Prize winning architects Herzog & de Meuron used as a starting point in conceiving this original, new iconic structure. The building is exactly as Niemeyer describes: curvaceous, sensual, free-flowing, seductive and sexy. Much like at the hand of a sculptor, this creation possesses a tactile quality and evokes a sense of purity and pristineness with its white concrete façade and diamond faceted floor-to-ceiling windows that reflect the sky and the water. There is a distinctive inherent rhythm to the building, making it otherworldly at any perspective.

160 Leroy

Despite its shape, 160 Leroy was designed from the inside out. The bespoke layouts of the 49 one-of-a-kind apartments are spacious and comfortable, maximizing the expansive views of the Freedom Tower, the Hudson River, North towards the George Washington Bridge and city views East. Some of the apartments even possess views East and West from the same Great Room for rare, idyllic sunrise and sunset views. The layouts were designed for the modern lifestyle—open floor plans to accommodate both entertaining and family life, with just the right amount of privacy. “The only thing that mattered to me was to turn a residential apartment into a real home,” says Schrager, “I sought to capture the details of life in the details of the architecture.” The thoughtful layouts maximize light and views while taking into consideration a specific market of art collectors by offering an abundance of wall space for hanging art.

160 Leroy

The International Style that emerged in the 1920s and 1930s, led by Ludwig Mies van der Rohe, J.J.P. Oud, Le Corbusier, Walter Gropius, Richard Neutra, and Philip Johnson, was a turning point in architecture and design—a modernist movement that attempted to capture the social essence of a new era. A harmony between artistic expression, function and technology, it established a pared down and disciplined new architecture devoid of ornamentation and superfluous gestures. With 160 Leroy, Ian Schrager has created a new International Style that is updated and evolved for the 21st century’s intellectual, well-traveled, global citizen who seeks a more sophisticated product and unlike anything else.

160 Leroy

Residents cross through the arched entryway of the building into a lush private landscaped courtyard and find themselves immersed in a serene, pastoral garden designed by Madison Cox, with a specially chosen 30-foot willow tree, boxwood hedges, ivy covered walls, undulating lawn and benches for enjoying the space. If it weren’t for the old-world New York City cobblestones that pave the driveway, you wouldn’t even know you were in New York City. “The courtyard is one of the many features that sets 160 Leroy apart from all other new residences in the city,” says Schrager. “It’s a separate intense reality. The experience of arriving at 160 Leroy will be transformative.”

160 Leroy

Inside, the lobby’s curving, specially imported glass walls bring the atmosphere of the verdant courtyard indoors—blurring the distinction between inside and outside—where the cobblestone gives way to imported Pietra Serena floors—it is like going on a journey from the sidewalks of 19th century old New York to the sidewalks of Florence and ending up back in New York again in the 21st century. Framed in rich mahogany, the custom designed glass evokes the luxurious window vitrines of a fin de siècle Viennese department store. All of these global references come together and an alchemy happens. The end result is a sum greater than the individual parts. This fresh, new look is impossible to categorize.

160 Leroy

Fluted mahogany panels are dramatically uplit to create an intimate but welcoming entry that glows invitingly in the evening. Off of the lobby, a private 70-foot pool and whirlpool spa with floor-to-ceiling glass, abounds with natural light. There is also a recreation lounge area complete with a state-of-the-art kitchen suitable for private events, a kids’ clubhouse ideal for birthday parties and a gourmet take-out and delivery restaurant. A few steps below the jewel box-like lobby is a fully equipped state-of-the-art fitness center with a yoga room, a sauna and steam room with changing rooms, and a fully equipped private massage room. “We chose amenities that enhanced living. We didn’t want to overdo it and offer amenities that were not useful. We especially did not want to get roped into the amenity arms race going on today,” says Schrager.

160 Leroy

Situated in the West Village, the project reunites Schrager with Herzog & de Meuron, whose previous collaborations in Manhattan include 40 Bond, a radical redesign of a traditional cast-iron building that was the architects’ first residential project in the United States, and 215 Chrystie, a ground-breaking hotel and residential project on the Bowery set to open in 2016. In the last decade, new developments designed by world-class architects have grown up in the handful of waterfront lots available in the West Village. Schrager identified the site of 160 Leroy as the last chance to create an important contemporary addition to this special neighborhood and possibly the last chance to own a home on the water in the West Village. Stretching a full city block, set on a plinth of white concrete and floating on a bed of light, the building connects with the surrounding streets while also seeming to hover above them—like a spaceship, with its illuminated base that glows at night.

160 Leroy

At 160 Leroy, Schrager has reinvented the kitchen using Bulthaup’s state-of-the-art products. The Social Kitchen, with its countertops of pristine Sivec marble—used in Ancient Roman Baths—seamlessly integrates into the living area, creating a beautiful stage for life to unfold. The Social Kitchen is complemented by a specially laid out Chef’s Kitchen for everyday use—a modern, rethought European-style larder or so-called “dirty kitchen”—complete with a Miele integrated coffee/espresso machine, steam oven, wine refrigerator as well as other useful, functional elements. It is like having two distinct, separate kitchens. Residents will have the flexibility to prepare meals out of sight, but within earshot of anyone seated in the Social Kitchen or Dining Area. This level of harmonious planning and detail appears throughout the residences, including in bathrooms, with their individualized finishes, and in the private outdoor lounges, which erase the barrier between outside and inside.

160 Leroy

Consistent with the goal of keeping residential living intimate at 160 Leroy, multiple separate and individual elevator banks located throughout the building allow for entering a residence to feel private and more like entering a free standing home. A feeling of chic sophistication permeates each residence, with wide-plank Larch wood floors imported from Scandinavia; lofty 11-foot to 13-foot ceilings; floor-to-ceiling operable, special triple glazed and insulated windows sound rated to 40 DB for 100% exterior noise reduction; custom designed bathrooms—each unique from the other; the best finishes; and blackened steel double-sided wood burning fireplaces with dramatic floating hearths, all redefining comfort for the contemporary, urban home.

World-renowned French designer Christian Liaigre has designed—exclusively for this project—special, original and new furniture and furniture layouts as well as custom furniture packages available for residents to purchase; and British lighting designer Arnold Chan has created custom flexible lighting—it is a truly international effort. Residences at 160 Leroy will also benefit from hotel services and amenities provided by Ian Schrager’s new hotel at 215 Chrystie Street, slated to open Fall 2016.

“Starting in the 1930s, apartment buildings in New York City defined the modern lifestyle in every way. We wanted to take the best of that golden era and bring it into the future, reimagining it for the contemporary residents and families,” says Schrager. “This is a building where the whole is greater than the sum of the parts. It’s the evolution of effortless luxury living and a truly new New International Style.

160 Leroy

ABOUT IAN SCHRAGER COMPANY: In 2005 Ian Schrager sold Morgans Hotel Group, a company he founded, to develop Ian Schrager Company, which currently owns, develops, manages and brands hotels, residential and mixed use projects. Since the company’s inception, Ian Schrager Company has transformed the fabled Gramercy Park Hotel in New York City and created two groundbreaking residential properties, 40 Bond and 50 Gramercy Park North. Schrager is currently developing two new hotel brands, in addition to a partnership with Marriott International on the new luxury lifestyle brand, EDITION.

The first private label brand, PUBLIC, aims to present a new category of hotel that is both sophisticated with great service, while offering a tremendous value. PUBLIC debuted with a property in Chicago in 2011 and will open a hotel in New York in 2016. The second hotel brand is yet to be announced. Schrager is also developing two residential projects in New York City: 215 Chrystie and 160 Leroy. EDITION Hotels, a partnership with Marriott International, combines the personal, intimate, individualized and unique lodging experience that Ian Schrager is known for with the global reach, operational expertise and scale of Marriott. There are currently EDITION hotels in New York, Miami, London and Istanbul, with plans for properties in China, Abu Dhabi, Bangkok, West Hollywood, Times Square, Iceland and more.

160 Leroy

160 Leroy Apartment Building in The West Village images / information received 091215

Location: 160 Leroy, New York City, USA

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