Apple Tower Theatre Downtown Los Angeles building, California architecture, US retail movie theater photos
Apple Tower Theatre Los Angeles
Jul 1, 2021
Design: Foster + Partners
Location: 802 S Broadway, Los Angeles, CA 90014, United States
The theatre has undergone a complete seismic upgrade and will be enjoyed by generations to come:
Photos © apple
Apple Tower Theatre in Downtown Los Angeles
The curtain lifts on Downtown LA’s Apple Tower Theatre
Apple Tower Theatre, Apple’s newest store in the heart of downtown Los Angeles, has opened to visitors. The design seeks to reinvigorate one of LA’s most historic movie theaters by giving the building a new purpose and restoring its lost glory. The unveiling of Apple Tower Theatre is a significant part of the larger urban regeneration of downtown LA that will strengthen urban retail and community life in this part of the city.
Tower Theatre was the first theatre in Los Angeles wired for films with sound:
The design is the result of a close collaboration between the design teams at Apple and Foster + Partners.
Designed in 1927 by prolific motion picture theater designer, S Charles Lee, Tower Theatre was the first movie theater in Los Angeles built to show talking movies. The design restores the distinctive clock tower and exterior terracotta facades, enhances historic interiors and improves the marquees and the Broadway Street elevation, while upgrading accessibility to ensure the building will survive and serve the community long into the future.
Apple Tower Theatre anchors the corner of Eighth Street and Broadway, where visitors will immediately recognize the fully restored clock tower, recreated Broadway marquee, clean terra cotta exterior, and renovated historic blade sign:
Stefan Behling, Head of Studio, Foster + Partners, said: “I believe that people love being with people. This is the basis for urbanity all around the world. Apple Tower Theatre will be a new beacon of optimism and resilience for the city and a vote of confidence in Downtown LA. The design brings back the romance and excitement of the birth of cinema, recreating the idea of the ‘place to be’. The exquisite detailing of the interior has been painstakingly restored. From today, Apple Tower Theatre will once again be alive with activity and celebrations that will return the vitality of urban life to Downtown LA.”
The Forum is at the heart of the theatre, which has been reimagined for Today at Apple sessions:
The design looks to create an active presence on Broadway. Visitors enter a generous lobby at street level. An immaculately restored grand staircase takes visitors to the upper levels, while the lobby opens up to the soaring volume of the main theatre hall at ground level, which has been completely transformed into a majestic display area.
Into the store, visitors will enter the monumental lobby, inspired by Charles Garnier’s Paris Opera house:
The intricate historic plaster detailing on the walls and ceiling, dating back to the 1920s, has been carefully restored and enhanced. The central dome of the theater’s ceiling has been reinterpreted with a fresco of the calming golden sunshine of the southern Californian sky, adding dynamism and color to the space.
Commissioned art for the new store symbolizes the intersection of liberal arts and technology:
Referencing the golden era of talkies and films, the new Forum reinstates the screen under the proscenium arch. A discreet set of stairs and elevators also bring visitors to the balcony level, which hosts the best seats in the house to view the Forum.
The restored stained-glass window features a unique fleur-de-lis pattern with a coiled celluloid film strip and the purple stripe found only on early sound film:
The generous leather theater-style seats with integrated electrical and data points are the perfect spot for visitors to relax while they wait for their Genius appointments. At the top of the balcony is the Genius Level. Located just beneath the theater’s projectionist windows, it offers a complete snapshot of the theater in all its restored glory. The Today at Apple will be a new magnet for the public, inspiring people and transforming the entire store, including the upstairs balcony, into a theatrical event space.
Apple Tower Theatre Downtown Los Angeles images / information received 010721 from architects Foster + Partners
L.A. historic movie theater renewal photos © apple
Address: 802 S Broadway, Los Angeles, CA 90014, United States
Order: apple.com
Phone: +1 213-655-1200
Location: El Segundo, Los Angeles County, California, USA
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