Christian Dior Flagship Store, Seoul Shop, Gangnam-gu Retail, Korean Building Design Images, Architecture
Christian Dior Flagship Store
Luxury Retail Building in Korea: Clothing Shop + Designer Fashion Shop – design by Portzamparc, Architect
12 Oct 2015
Christian Dior Flagship Store in Seoul
Location: Cheongdam-dong, Gangnam-gu, Seoul, Korea
Christian Dior Boutique in Seoul
Christian Dior is delighted to announce the opening of a brand new Dior Boutique in Seoul. Nestled in the heart of the city’s elegant Cheongdam-dong, Gangnam-gu district, the innovative and unique building has been designed by the French architect Christian de Portzamparc, winner of architecture’s prestigious Pritzker Prize. The interiors have been designed by the internationally renowned architect Peter Marino.
Portzamparc’s ambitious new creation is a sculptural and fluid structure that redefines the landscape it sits in. Famous all over the world for his buildings including the LVMH Tower in New York that challenge the status quo of urban architecture whilst still remaining in keeping with the grandeur of their locations, the outstanding House of Dior Boutique in Seoul is no exception. The voluminous folds of its bright white façade were inspired by the fabrics, shapes and movement of the toiles created in Dior’s Haute Couture Atelier at 30 Avenue Montaigne. Taking the form of twelve soaring resin and fiberglass sails that stand proud above the building’s base, itself decorated with Dior’s cannage motif, the four year process of design and construction required significant technical innovation.
The six-story Boutique will house the exclusive world of Dior including accessories, fine jewellery, watches, womenswear, shoes and menswear as well as a VIP Lounge, Gallery and Cafe Dior operated by Pierre Hermé. The Peter Marino designed interiors blend inspiration taken from Dior’s iconic Avenue Montaigne flagship in the shape of a feminine and glamorous aesthetic with the modern, delivering a timeless take on elegance that showcases the brand’s exquisite attention to detail. Alongside luxurious interior design, a carefully curated group of artworks by some of the world’s leading contemporary artists has been chosen to display throughout the store.
On entering the building between the folds of its towering white sails, two intricate benches of woven branches and leaves created by the French sculptress Claude Lalanne take pride of place. Above them hangs an installation made of crystal, glass and aluminum by the Korean artist Lee Bul, one of Asia’s leading female artists. Downstairs, with sleek architectural symmetry, luxe materials, and rich, tactile finishes, marks the new multi-dimensional retail space for Dior Homme. On the second and third levels, the carefully considered art collection continues with furniture designed by the French artists Hubert le Gall and Hélène de Saint Lager, table lamps by Véronique Rivemale, a piece by the American artist Rachel Hovnanian in the shoe salon and a ceiling covered in the beautiful liquescent mirrored glass decoration of the artist Rob Wynne.
To celebrate the opening of this groundbreaking new boutique in Asia, Dior has launched a Limited Edition collection to be sold exclusively in Korea. Featuring handbags and accessories including special versions of iconic Dior items, all of the pieces will be numbered and engraved with the words “Limited Edition.”
Photography: Nicolas Borel
Christian Dior Flagship Store in Seoul images / information from Christian de Portzamparc
Address: House of Dior, 464 Apgujeong-ro, Gangnam-gu, Seoul, South Korea
Phone: +82 2-513-0300
Location: 464 Apgujeong-ro, Gangnam-gu, Seoul, South Korea, East Asia
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Website: Flagship Dior Store in Seoul by Christian de Portzamparc – architects’ project post
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Website: Christian de Portzamparc