Bavarian Textile und Industry Museum, German Building, Bavarian Architecture Design Image

Bavarian Textile & Industry Museum, Augsburg

tim Augsburg, Bavaria design by Atelier Brueckner, Stuttgart, Germany

18 Mar 2011

iF award in Gold for ATELIER BRÜCKNER tim | State Museum of Textile and Industry receives award

Design: Atelier Brueckner

Textile & Industry Museum, Augsburg, Bavaria

photo : Volker Mai

Textile & Industry Museum Augsburg

ATELIER BRÜCKNER receives the iF communication design award 2011 in Gold for outstanding design achievements. The award goes to the “accessible pattern book archive” in the tim I Staatliches Textil- und Industriemuseum Augsburg (State Museum of Textile and Industry). Together with the Stuttgart scenographers, the museum team accepted with pleasure the coveted trophy on 18 March. The formal prize-awarding ceremony took place in the BMW Welt in Munich.

“Not only is the concept of the ‘hands-on museum’ highly approved of among experts but – and this is at least of equal importance – tim visitors are also enthralled by the interactive exhibition. Bavaria can be proud of this young, fresh state museum”, said tim director Dr. Karl Borromäus Murr. The iF award in Gold is not the first accolade to be received by the permanent exhibition, which opened in January 2010. It also scored at the Cannes Lions festival and in the Annual Multimedia competition. Moreover, in 2010, the “accessible pattern book archive” won the Silver Nail of the Art Directors Club (ADC).

The “accessible pattern book archive” places a historical pattern book collection of the museum at the centre of attention. The red carpet has been rolled out for the three Graces, larger-than-life figurines by the artist Anja Luithle. They enable spatial presentation of the inventory of precious textile patterns, which is normally hidden away in 550 books accumulated over a period of three centuries. Euphrosyne, one of the Graces, welcomes guests in a patchwork robe made of historical swatches of the Neue Augsburger Kattunkfabrik, NAK (New Augsburg Cotton Factory). Rotating to present themselves to the visitor, Aglaia and Thalia serve as unusual projection surfaces (film director: Marc Tamschick). Whereas Aglaia provides information on textile printing, Thalia allows the visitors to become designer themselves. From a digital pattern book, the visitors choose individual patterns, which are subsequently used to create the Grace’s actual dress.

For the jury, this innovative idea was the crucial criterion for their decision to award the prize: “The idea is the heart of design – anyone whose communicative efforts are not based on a good idea will be unable to convey their message visually.” Altogether, 241 prize-winners were chosen from among 861 submissions. One of the winners was another project of ATELIER BRÜCKNER: the “Magic Box”, a staged multi-media setting in the State Grid Pavilion of Expo 2010 in Shanghai. Like the “accessible pattern book archive”, it also received an award in the category “Interactive Installations”. The golden IF award, conferred 30 times, picks out the best of the best in the respectively different categories.

Bavarian Textile & Industry Museum Photos: Volker Mai

Bavarian Textile & Industry Museum images / information from Atelier Brueckner

Atelier Brueckner

photo © Roland Halbe, Stuttgart