Radisson RED Brussels Hotel, Belgian Architecture, Belgium Accommodation Building News

Radisson RED Brussels Hotel

Carlson Rezidor Belgian Capital Architectural Project design by Graven Images, Glasgow

29 Jun 2017

Radisson RED Brussels Hotel Building

Soluis Group revolutionises Radisson RED hotel design using Unreal Engine

Design: Graven Images, Glasgow

Soluis Group and Graven Images have teamed up to design a new hotel for Radisson RED, Carlson Rezidor’s new upscale lifestyle select brand inspired by the millennial lifestyle and fuelled by art, design, music and fashion. Designers at Graven Images developed sketches and initial design ideas, which Soluis Group then turned into 3D visualisations.

Radisson RED Brussels Hotel

Radisson RED Brussels Hotel interior

Traditionally, it could take several hours for each frame to render, making the design process – especially small tweaks to the lighting and materials – drawn out and cumbersome. However with Unreal Engine’s real-time capabilities, Soluis Group was able to visualise scenes and all changes live – effectively building a high-end, fully interactive virtual environment where clients could experiment with different elements live. Unreal’s real-time capabilities were invaluable to the client, allowing them to effectively walk through the hotel and truly experience what it will be. #

Epic Games Case Study – Radisson Red: From Unreal to Real from Soluis Group on Vimeo.

The pictures and video tell the story – check out the remarkable video and before/after images to see how accurate the visualisations are to the final built spaces. In the video you’ll see the Soluis Immersive Reality Portal, running a number of projectors to create a visual experience that is wider than human field of view, immersing clients and giving them the shared experience of “walking through” the environment.

Radisson RED Brussels Hotel

Radisson RED Brussels Hotel interior

Address: Rue d’Idalie 35, 1050 Ixelles, Belgium
Phone: +32 2 626 81 11

Radisson RED hotel design by Graven Images

Graven, has been working in collaboration with Radisson Red’s parent company, Carlson Rezidor Hotel Group, for over 14 years.

Radisson RED Brussels Hotel

Radisson RED Brussels Hotel interior

Graven, has developed brand approaches and is delivering new Radisson Red concepts in the USA, Europe, Middle East and Africa.

The first Radisson RED to open is in Brussels, with Glasgow and Cape Town following soon afterwards. The 149-room Radisson Red Brussels is located in the city centre within walking distance of the European parliament.

Radisson RED Brussels Hotel

Radisson RED Brussels Hotel

Ross Hunter, Director at Graven comments: “We are proud to be working alongside Carlson Rezidor to develop and deliver designs for Radisson RED. Our relationship with the hotel group expresses our international focus on lifestyle brands.”
While many hotels clearly delineate between lobby, reception and bar spaces, Radisson RED doesn’t obey any of these fussy conventions, instead reacting against them and opting for seamless, social and multifunctional spaces. By cutting out many of the stereotypical corporate hotel moves we have tried to make Red a more intuitive experience for guests and a place that genuinely encourages people to occupy all spaces to suit their own personal needs whether that be on business or leisure or both.

Radisson RED Brussels Hotel

Radisson RED Brussels Hotel interior

This is a fresh take on the often-tired traditional reception spaces. The areas are delineated by a variety of bespoke screens and furniture elements that work together to create an inviting, lively and informal atmosphere.

Radisson RED Brussels Hotel interior

Radisson RED Brussels Hotel

Instead of meeting rooms there are Events & Games Studios, where a daytime board room can be transformed into an entertainment suite with cinema screen and table tennis. The Events Studios actively engage with the adjacent streetscape and where possible are highly visible to the outside world. Panoramic windows where possible are key to the atmosphere within the Studios with good natural daylight a must.

Radisson RED Brussels Hotel

Radisson RED Brussels Hotel interior

In Brussels, Graven responded to Belgium’s history of comic art and illustration, and collaborated with two local comic book illustrators, Wauter Mannaert and Max De Radigues. We worked with both artists to create a series of large scale installations that push art way to the fore throughout both public spaces and guest rooms. The giant illustrations work as both a medium for setting a social tone as well as making the interiors relevant locally.

Radisson RED Brussels Hotel

Wauter also produced a series of live art pieces within the hotel in the days leading up to opening which were part of an online social campaign. In Red it is key that all hotels are seen to morph with local culture and influences. Belgium’s rich history of comic book illustration is a great fit within the hotel and the scale, quality and variety of pieces used throughout is unique.

2016 Awards
Commerce Design Brussels Awards Finalist
European Hotel Design Awards | Architecture: Restoration & Renovation Finalist
European Hotel Design Awards | Interior Design: Lobby, Lounge & Public Areas Finalist
Blueprint Awards | Best Design Innovation Project Finalist
Blueprint Awards | Best Interior Project – Leisure Finalist

Radisson RED Brussels Hotel

CLIENT: Carlson Rezidor Hotel Group
LOCATION: Brussels
SERVICES: interior brand development, communications design, graphic design, interior design, signage & wayfinding
PHOTOGRAPHY: © Carlson Rezidor Hotel Group

Radisson RED Brussels Hotel


source: Radisson RED Brussels Hotel by Graven Images

Location: Rue d’Idalie 35, 1050 Ixelles, Belgium

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