Brit Insurance Design Awards Winner 2010, Buildings, Projects, News, Design, Image
Brit Insurance Design Awards 2010
International Architecture Awards – Folding Plug design wins
17 Mar 2010
British student’s elegant reinterpretation of the UK plug wins coveted international design award
Brit Insurance Design Awards Winner 2010
Brit Insurance Award 2010 Winner : Folding Plug
London 16 March 2010: British student, Min-Kyu Choi from London, has won the Brit Insurance Design of the Year 2010, for his elegant reinterpretation of the humble plug, beating over 90 international nominees in the process. Jury Chair, Antony Gormley, presented him with the award at a gala dinner held at the Design Museum.
The Folding Plug was chosen from the seven category winners as the most compelling and progressive design of the last 12 months. The jury panel consisted of artist Antony Gormley, designer Tom Dixon, Editor of Icon magazine Justin McGuirk, designer Morag Myerscough, Style Director of Grazia magazine Paula Reed, editor of Wired magazine David Rowan and writer and broadcaster Janet Street-Porter.
Antony Gormley comments ‘Thought-through, responsive and modest, the folding plug shows how intelligent, elegant and inventive design can make a difference to everyone’s life.’Min-Kyu Choi’s inspiration came from having to carry around the world’s largest plug (UK pin plug) with the MacBook Air, the world’s thinnest laptop. In creating a plug which could fold flat for easy transportation, Choi received much praise on showcasing the plug at the Royal College of Art’s graduate show in 2009, with a brilliant and seemingly obvious improvement to a product that had changed little since its inception in 1946.
Deyan Sudjic, Director of the Design Museum comments ‘It’s great to see such a practical but elegant demonstration of what design can do to make everyday life so much better. Min-Kyu Choi is a designer just setting out on his career and he clearly has a great future ahead of him.’
The folding plug and all of this year’s shortlisted designs are on show at the Design Museum, due to the overwhelming demand the exhibition has been extended and will now run through to 31 October.
5 Mar 2010
Brit Insurance Architecture Award 2010 : Monterrey Housing
Monterrey housing, Mexico
Design: elemental s.a., Chile
pictures from BIDA
Architect Alejandro Aravena of ELEMENTAL
Overall winner (ie incl other categories like fashion) to be announced at the Design Museum on 16 March
Brit Insurance Design Awards 2010 Shortlist
Brandhorst Museum, Munich, Germany
picture from architects
Brandhorst Museum Building
British Embassy, Warsaw, Poland
Tony Fretton Architects
image © Hayes Davidson
British Embassy Warsaw
High Line Park, New York, USA
Diller Scofidio + Renfro & James Corner Field Operations
Hutong Bubble 32, Beijing, China
photo : Shu He
Hutong Bubble 32
MAXXI, National Museum of the XXI Century Arts, Rome, Italy
Zaha Hadid Architects
photo : Roland Halbe
Neues Museum, Berlin, Germany
David Chipperfield Architects and Julian Harrap Architects
picture : David Chipperfield Architects
Ningbo Historic Museum, Ningbo, China
amateur architecture studio
Raven Row, London, UK
Tea, Tenerife espacio de las Artes, Canary Islands, Spain
Herzog & de Meuron
Youl Hwa Dang Book Hall, Paju Book City, South Korea
Architecture Research Unit (ARU)
London Metropolitan University with Network in Architecture (NiA), Seoul
More Brit Insurance Design Awards information online soon
Brit Insurance Design Awards 2010 News
Antony Gormley to chair the Brit Insurance Design Awards in 2010 Gormley to chair jury for Brit Insurance Design Awards across seven diverse categories
London, 7 January 2010: Acclaimed British sculptor, Antony Gormley, has been announced as Chair of Judges for the Brit Insurance Design Awards 2010, which celebrate the most forward-thinking designs of the past 12 months.
Industry experts have nominated important international designs across seven categories, making this one of the most comprehensive design awards in the world. The diverse range of disciplines are; Transport, Fashion, Product, Graphics, Furniture, Interactive and Architecture.
Antony Gormley, Chair of Judges, comments, “‘The Brit Insurance Design Awards produce such an exciting array of entries every year, I am truly looking forward to deliberating the shortlist with my fellow jurors and to seeing creative solutions for evolving human needs across a broad range of categories.”
Antony Gormley is the Turner prize winning British sculptor whose most celebrated works include Angel of the North in Gateshead, One & Other in London and Another Place, sited on Crosby Beach in Liverpool. His works concentrate on the human image in sculpture through a radical investigation of body as a place of memory and transformation.
Deyan Sudjic, Director of the Design Museum said, “It’s great to have such a distinguished artist chairing the jury this year. Design in every sense is an essential part of the cultural agenda now, and we look forward to Antony’s very distinctive take on the subject”.
Brit Insurance Chief Executive Dane Douetil added, “We are delighted that Antony Gormley is Chair of Judges in 2010, his public profile will help to promote the important role good design can play in our everyday lives. We will be following the judging process with great interest.”
The Brit Insurance Design Awards exhibition of all shortlisted entries takes place from 17 Feb – 6 Jun 2010. The winner will be announced at the Brit Insurance Design Awards dinner on 16 Mar 2010.
Brit Insurance Design Awards in 2010 – Chair / Venue / Sponsor
Over the last 25 years Antony Gormley has revitalised the human image in sculpture through a radical investigation of the body as a place of memory and transformation, using his own body as subject, tool and material. He has created some of the most ambitious and iconic works of contemporary British sculpture, including Field, Angel of the North at Gateshead, Quantum Cloud on the Thames in London, and Another Place, now permanently sited on Crosby Beach near Liverpool.
The Design Museum is the world’s leading museum devoted to contemporary design in every form from furniture to graphics, and architecture to industrial design.
Brit Insurance is an international general insurance and reinsurance group specialising in commercial insurance.
Brit Insurance Design Awards Winners – main page with images
Brit Insurance Designs of the Year Exhibition
17 Feb – 6 Jun 2010
Design Museum, London, UK
photo : Roland Halbe
Brit Insurance Design Awards information from BIDA
Brit Insurance Design Awards 2009 Nominations – Architecture
Contemporary Museum of Art Building, Denver, USA
Kanagawa Institute of Technology KAIT Workshop, Kanagawa, Japan
Comments / photos for the Brit Insurance Design Awards Architecture page welcome
Website : www.designsoftheyear.com