ECCO Global flagship Store Shanghai, Huaihai Road Interior, Chinese Retail Architecture Photos

ECCO Global flagship Store in Shanghai

25 Aug 2021

Architects: HONG Designworks

Location: Huaihai Road, Shanghai, China

Photos by Tan, Xiao – Shi Photography Studio

ECCO Global flagship Store Shanghai

ECCO Global flagship Store by HONG Designworks

Ecco flagship store locates on Huaihai Rd —— the interaction of eastern and western culture by many international brands. Ecco, a Danish brand of shoes and leather goods, with its design purpose “Making walk be a joy.”

According to the design combined with the sense of future and unique art appliance by DangMing, the store aims to propagate its idea of technology, comfort, and innovation. Hong Designworks uses the concept of “Metropolitan Dreamland”——using the experience of multiple dimensionalities to reconstruct the relationship between people and objects to celebrate this store with its milestone meaning.

Designer DangMing conceives an immersive atmosphere that using light as a modular system to challenge sense cognition between reality and fantasy by using a three-dimensional vision of extending the space.

The art installations are designed by Asian American artist JUJU Wang. The metal gears-like art installation, including the spectacular sense of suspension and futuristic and sci-fi experience, is inspired by ECCO Factory. Another art installation with a feather-like surface, using 180 square meters of transparent leather, is inspired by the wave motion and other elementals in nature, she makes the whole structure form a particular visual experience and motivates the audience’s original visual cognition of leather.

A movable wall that can be adjusted according to requirements is set up in the multifunctional area.

The surface of the water bar is made of ECCO high-tech DYNEEMA leather to allow consumers to have an immersive exploration.

The huge screen extends from the first floor to the second floor construct a dreamlike experience atmosphere for consumers.

The plant equipment makes the whole scene feel more environmentally. ECCO global flagship store tries to furnish an open “living room”, a safe and comfortable urban space for consumers.

To compare with traditional retail space, DangMing hopes to use free movement and interaction to give consumers closer and open experiences.

ECCO Global flagship Store, Shanghai, China – Building Information

Project name: ECCO Global Flagship Store
Project location: Huaihai Rd. Shanghai, China
Design Company: HONG Designworks
Main Designer: Dang, Ming / Li, Dandi
Designer group: Xie, Xu & Lu, Mengyi & Wang, Qing & Wu, Hongye & Dong, Siran

Art Installation: JUJU WANG
Implementation group: Shenzhuang General Construction Group Co., Ltd.
Lighting Consultant: American BPI Beijing Team

Project area: 420m²
Completion Time: 2021/03

Photography Team: Tan, Xiao / Shi Photography Studio
Video Team: Huasheng Studio
Screen image: Xiao, Xudong

HONG Designworks

Hong Designworks, founded in 2002, is a local diversified design company based on international perspectives. Service domain involves offices, commercial real estate, boutique hotels, health care and medical care, public culture, and other types of spaces. Using precise control to achieve the goal of projects effectively. Presenting international and diversified works by providing professional services and cutting-edge design.

Designer DangMing

Dang Ming once went to Düsseldorf, Germany for advanced study and research under German master designer Professor Helfried Hagenberg. He also taught at the Art and Design College of Xi’an University of Science and Technology. His advantage represents by integrating international vision and local accumulation to create an urban space that stimulates sensory experience. DangMing was invited to serve as a judge for the 2021 Dutch Frame Awards and was selected as one of the 40 most influential young designers under the age of 40 in the Asian region.

His design works have been collected by KLINGSPOR MUSEUM OFFENBACH in Germany and selected for the 2010 German Chinese Design Biennale. Many works of HONG Designworks have repeatedly won domestic and international design awards, including 2021 Red Dot Award, 2019 German IF Design Award, Architecture and Interior Category Award, 2019 Dutch World Architecture Festival INSIDE Interior Festival Office Award, 2019 Italian A’design International Design Award Silver Award, etc.

Instagram List
Dang Ming: dang.ming / Li,Dandi: dandi.lee99 / Tan, Xiao:tanxiao8686/
HONGDesignworks: hongdesignworks / Huasheng Studio: huangshengstudio

ECCO Global flagship Store, Shanghai images / information received 250821 from HONG Designworks

Location: Shanghai, People’s Republic of China

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