Konoz Box of Jewels, Riyadh Mixed-use Development, Saudi Arabia Architecture Design Images, KSA Masterplan
Konoz Box of Jewels in Riyadh
17 Apr 2023
Design: Benoy
Location: Riyadh, Saudi Arabia
Renders: Benoy
Konoz Box of Jewels, KSA
Benoy appointed to design $1.8 billion cutting edge entertainment city in the heart of Riyadh
The British architecture firm unveils its huge design concept for the Konoz Box of Jewels mixed-use development
The global architecture firm Benoy has unveiled its design plans for ‘Konoz’, a cutting-edge entertainment city in the heart of Riyadh. The project will be developed by Abdullah Al Othaim Investment Company, one of the Kingdom’s largest shopping mall operators. Benoy’s design brings together old and new parts of the city in an exciting new leisure destination on Riyadh’s Golden Strip. The development will include an entertainment city, a luxury hotel and residential offerings, in addition to commercial, F&B and retail outlets.
‘Konoz’ (‘Box of Jewels’) bears a name inspired by a diverse array of gemstones and will embody the architectural representations of glittering treasure—both in its entirety and through visual cues employing gemstones in its various zones.
The new scheme works as part of the wider ‘Vision 2030’, positioning Riyadh as a 24-hour destination to live, work, and shop. It includes 50,000 sq m of state-of-the-art commercial office spaces and a 20,000 sq m entertainment city aimed at supporting Riyadh’s thriving tourism and entertainment industry.
Benoy’s design concept centres around creating an attractive walkable district and neighbourhood, where people would be able to enjoy a variety of culture and leisure activities. Bringing together cues from contemporary and historic Riyadh, with four key districts reflecting the different experiences of Riyadh. Within each district, visitors can experience a unique approach to shopping, dining and leisure, replete with multi-levelled event spaces and the best of up-and-coming entertainment offers.
In addition to its commercial spaces, the ‘Konoz’ project features 15,000 sq m of green areas, parking for 5,500 vehicles, a 120,000 sq m commercial center, a world-class a luxury hotel with 250 rooms, 120 serviced residential apartments, and an additional apartment complex that includes 700 apartments.
The project also saw Benoy partner with its sister wayfinding, landscape architecture and commercial consulting businesses as part of the scheme development.
Pragma Consulting provided valuable input on the commercial strategy and planning to help inform the customer experience and retail plan. This involved a comprehensive primary research study undertaken with residents of Riyadh, to obtain strategic insights on fast-evolving consumer behaviours, along with a detailed evaluation of global retail and development trends, to provide data-driven insights to optimise the design vision.
Holmes Wood worked on a placemaking strategy for Konoz. Working closely with the rest of the Handley House team, they established and applied a set of principles that sought to shape the identity of the new development. Their strategic approach saw them identify opportunities and locations for architecture, landscape, lighting, events programming, art and digital that together would create both a quality visitor experience and commercial value for the Abdullah Al Othaim Development Authority.
Uncommon Land designed all the landscape spaces including ground level and roofscapes.
Jamie Webb, Head of EMEA at Benoy commented “It has been a pleasure to work on the design for a development that will truly transform the face of Riyadh—and bring an unparalleled mixed-use offering to the city. Our design aims to forge destinations where people want to live and spend time with their family and friends.”
It will also align with the newly developed Riyadh Metro System as a part of wider transport-oriented development for the city.
About Benoy:
Benoy – https://www.benoy.com/ is a global family of design specialists commied to delivering world-class solutions for the built environment. Balancing creative vision with commercial viability, it works with clients to create iconic destinations that enrich people’s lives, strengthen communities, enhance nature, and deliver lasting economic value. Benoy specialises principally in masterplanning, architecture and interiors, using ‘creative commerciality’ to solve problems and unlock potential. With studios in the UK, LA, Hong Kong, Shanghai, Shenzen, Singapore and Dubai, Benoy offers a truly global approach to design and design thinking. Benoy is part of the Handley House group of companies which include Uncommon Land (landscape architecture), Pragma (commercial consulting) and Holmes Wood (experiential design). Together, we deliver an integrated offer of commercial advice and creative design services, unmatched in the industry. hps://www.benoy.com/
About Handley House:
Handley House – https://www.handley-house.com/, is the parent company overseeing four international businesses. Bringing together commercial advice and strategic research, technical knowledge and design expertise, the company delivers a holistic approach from data analysis, master planning and architecture, to urban and landscape design, interior design and wayfinding. Everything Handley House does is driven by economic prosperity, social wellbeing and sustainable development to ensure that collectively, it meets the needs of those who live in, work in and use the places it creates. www.handley-house.com
Images: Benoy
Konoz Box of Jewels, Riyadh, Saudi Arabia images / information received 170423 from Benoy architects office
Location: Riyadh, KSA – Saudi Arabia
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