Imagination Building London, Store Street image, Ron Herron architect, Former English school architecture photos

Imagination Building, Store St

Store Street London, England: Victorian School Redevelopment design by Ron Herron architect

post updated 14 February 2024

post updated 2 June 2021 ; 23 Jun 2007


Imagination Building London ETFE roof

Imagination Building London

Address: 25 Store Street, South Crescent, off Tottenham Court Road, central London, WC1E 7BL, UK

Date: 1990

Architect: Ron Herron / Imagination

Store Street curved building entry facade:
Imagination Building design by Herron Associates
photo © Adrian Welch, June 2007

This creative design agency describe themselves like this:
“We are totally committed to being a creative agency in everything we do.

We are a dynamic and evolving organisation that has changed as the needs of our clients have changed. Today our creative resources embrace the skills of architects, 3D and 2D designers, film makers, journalists, creative technologists, bloggers and social media experts, art directors and copy writers and creative strategists… all trying to imagine a more creative future for our clients and for ourselves.”

The white roof can be seen in the background of this rather dull photo:
Imagination Building London by Herron Associates
photo © Adrian Welch, June 2007

“One of the most interesting places that I have seen for a long time – an extraordinary blend of old and new – a magical and joyful world hidden away behind an Edwardian façade.”
Sir Norman Foster, architect

Building Centre
Building Centre Building Centre London

Location: Store Street, central London, England, UK

London Buildings

Contemporary London Architecture

London Architecture Links – chronological list

London Architecture Walking Tours by e-architect

London Architect

Building on Tottenham Court Road, just west of the Imagination building:
Tottenham Court Road property
photo © Adrian Welch

Imagination Building London: building photographs taken with Panasonic DMC-FX01 lumix camera; Leica lense: 2816×2112 pixels – original photos available upon request: info(at)

Store Street building : LBC Talks

Imagination London

Key Building close by to the south:

Centre Point
Design: Richard Seifert Architect
Centre Point, tower

Key Building close by to the east:

British Museum
Design: Sir Robert Smirke architect
British Museum Building

London Architecture

Royal College of Pathologists HQ, Alie Street, East London
Architects: Bennetts Associates
Royal College of Pathologists East London
photograph : Peter Cook
Royal College of Pathologists East London

NoMad London, 4 Bow St, Covent Garden, WC2E 7AT
Design: Roman and Williams
NoMad London Hotel Covent Garden
photograph : Simon Upton
NoMad London Hotel, Covent Garden

Comments / photos for the Imagination Building – Store Street Offices design by architect Ron Herron, England, United Kingdom, page welcome