Pitaro Showroom, Holon Office Furniture Showroom, Israel Retail Interior, Architecture Images
Pitaro Showroom in Holon
Office Furniture Showroom Building in Israel – design by Baranowitz& Goldberg Architects
19 Nov 2018
Pitaro Showroom
Design: Baranowitz& Goldberg Architects
Location: Holon, Israel
Pitaro Showroom
Established by artisan Moshe Pitaroin 1962, and run by his daughter and son-in-law, Pitarohas been one of Israel’s leading office furniture importers for over 50 years.
In addition, as their passion for design and artisanship runs deep, the company developed unique manufacturing capabilities, including a specialization in molded plywood furniture.
With the design of the work environment constantly changing, Pitarofelt it was time to reinforce his brand identity as a leading player in the local market, and transform their showroom so that it would duly reflect the newest trends of today’s workspaces.
However, when Baranowitz& Goldberg Architects met and heard their story they knew that above all, Pitaro’snew showroom should evoke the recognition that Pitarois first and foremost the a very talented artisan.
The challenge was two-fold. First to detach it experientially from its harsh industrial surrounding, as it is located in the heart of Holon’s old industrial zone; and secondly to create a space with an assertive architectural presence while being elegant and enabling as a backdrop for the furniture exhibited.
With the showroom being Pitaro’smain offices as well as a showroom, the space was clearly divided to private areas for the offices on the entrance floor and mezzanine, and public open spaces for the showroom on the entrance level.
The architecture is sculpted with monochromatic plains that vary in angles and shapes. As the space in its entirety is made of grey cement micro-topping, and completely closed-off from the outside, the boundaries between floor wall and ceiling dissolve. One of the ceiling plains acts as an artificial skylight, stretching all along the main space, drawing one to enter, leave the exterior world outside and embrace the unexpected experience.
The large sculpted partition, separating the private offices from the showroom carries the cantilevered stairway to the mezzanine level, from which a beautiful framed view of the showroom is exposed.
The other separating element designed for the space is a tribute to Pitaro’stradition of plywood molding. A wood library hovering in space on stainless steel cables was designed to be made by Pitaro. New molds were created to bend the wood shelves, and the installation was assembled on site by no other then the owner himself.
The space promotes a very strong sense of design while leaving much stage room for the designed items it is displaying.
Pitaro Showroom, Holon – Building Information
Pitaro – Office Furniture Showroom
Area: 600 Sqm
Project completion: February 2018
Design: Baranowitz& Goldberg Architects
in collaboration with Pitsou KedemArchitects
Lighting designer: OrlyAvronAlkabes
Photography: Amit Geron
Pitaro Showroom in Holon images / information received 191118
Location: Holon, Israel, Middle East
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