Robo Bar Amsterdam Leidseplein, Makr Shakr Dutch Robotic Bar Architecture Photos
Makr Shakr Robo Bar Amsterdam Leidseplein
24 November 2021
Location: Leidseplein, Amsterdam, The Netherlands
24 Nov 2021
Dutch Toast: First Robotic Bar Opens In Amsterdam
Photos by Riccardo de Vecchi
Robo Bar in Amsterdam Leidseplein by Makr Shakr
Tech startup Makr Shakr debuts its robotic bartender in the Netherlands. The new venue offers a safe, contact-free experience, giving people a glimpse into the future of the hospitality industry.
Ed. – but what about important human contact? With loneliness on the rise our bars, cafés and pubs are more improtant than ever!
Amsterdam, 24 November 2021 – Makr Shakr, the world’s leading manufacturer of robotic bartenders, unveils the first robotic bar ever in the Netherlands. The new venue, located in the city center of Amsterdam, features the most advanced model of drink-mixing robot Toni. Its mechanical arms can precisely prepare and serve any drink in seconds.
Crafting cocktails in a quick, contact-free fashion, the robotic bar fully complies with all the rules of sanitization and social distancing. At a time in which restaurants and clubs still struggle to offer a safe solution for mixing drinks, robotic bartending acts as a game changer, allowing visitors to get a glimpse into the future of the hospitality industry.
The new venue, called Robo Bar, is open to the public in the popular neighborhood of Leidseplein in Amsterdam, just around the corner from the famous Rijksmuseum. Toni shows how technology can empower people and create a new drinking experience. Users can either select premade recipes developed by international bartenders, or create and name brand-new, customized cocktails of their own. Shaking, stirring and muddling a string of cocktails and mocktails from more than 150 different bottles hanging from the ceiling of the bar structure, Makr Shakr promises to shake up Amsterdam’s nights.
Makr Shakr was founded in Turin, Italy in 2014. After debuting at the Google I/O conference in San Francisco as a concept, the firm today presents a product portfolio that includes Toni – the fixed unit, available in multiple configurations – and Bruno, the mobile unit rentable on request for events.
Makr Shakr’s innovations boast numerous international design awards, including D&AD and Core 77. To date, the company has a worldwide presence in numerous cities, including Las Vegas, Milan and Prague. Its robotic bars are also installed on board nine Royal Caribbean cruise ships.
Launched in 2014, Makr Shakr is the world’s leading producer of robotic bartending systems. Based in Turin, Italy, but operating worldwide, the company aims to empower people with new robotic interactions. The Makr Shakr bar system combines future robotics with Italian design roots – having been developed in the Italian birthplace of Vermouth. Makr Shakr makes customers the mixologists, allowing them to create their own cocktails while the robots perform each step of the mixing process according to their instructions.
After the production of the Bionic Bar, which has been serving cocktails in the most prestigious Royal Caribbean cruise ships and in malls and hotels internationally, the company launched Toni, the first robotic bartender catered for the mass market. With this new product, the company aims to further encourage people to think about the changes introduced by today’s “robotization” trend and the social implications of the Fourth Industrial Revolution.
Over the last years, Makr Shakr’s robotic arms have served over one million perfectly crafted drinks, with a peak of 800 cocktails produced per night. The company has received the prestigious D&AD and Core77 awards.
Photo credits: Riccardo de Vecchi
Robo Bar Amsterdam Leidseplein images / information received 241121 from Makr Shakr
Location: Amsterdam, The Netherlands, The Netherlands, western Europe
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